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50 CENT & JAY-Z'S LONG-RUNNING RIVALRY EXPLAINED: A DEEP DIVE

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50 Cent and JAY-Z’s long-running rivalry is explored in the latest episode of HipHopDX’s “Deep Dive” series — watch it below.

The 21-minute video delves into the tension that has simmered between the two rap icons for over 20 years, from jostling for Hip Hop supremacy in the early 2000s to their competitive nature in the world of business.

As highlighted in the episode, 50 and Hov’s relationship got off to a rocky start. On his provocative 1999 song “How to Rob,” a then up-and-coming Fif famously rapped about sticking up his rap peers — including JAY-Z.

“What, Jigga just sold, like four milli? He got something to live for/ Don’t want a n-gga putting four through that Bentley Coupe door,” he spit.

The Roc-A-Fella co-founder fired back during his performance at Hot 97’s Summer Jam that year by debuting “It’s Hot (Some Like It Hot),” on which he rapped: “Go against Jigga yo ass is dense/ I’m about a dollar — what the fuck is 50 cents?”

Years later, JAY-Z revealed in an interview with Angie Martinez that he had spoken to 50 backstage at the festival and it was all love. 50 even credited Hov’s rebuttal with elevating his burgeoning career.

“When he responded, I was complimented,” he told Rolling Stone in 2003. “He wouldn’t say nothing back to somebody he didn’t think was hot. I never went to radio until after he said that about me. I don’t know if my career would be where it’s at if he didn’t respond.”

By ’03, 50 Cent and JAY-Z’s rivalry had morphed from undisputed champion versus up-and-coming challenger to what felt more like two equals after the Queens, New York native dropped his smash hit “In Da Club” and blockbuster debut album Get Rich or Die Tryin,’ catapulting him to global stardom.

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The Dr. Dre-produced anthem, which topped the Billboard 200 and has since been certified 9x platinum, was enough to make Jigga put his entire Roc-A-Fella roster on notice.

“Bleek, Beans, everybody was in [the studio] and I was like, ‘I’m telling you, man, y’all got a chance right now, just flood it, put out a lot of music. Because 50 Cent is coming,'” Jay recalled in a 2013 interview with The Breakfast Club. “Four months later, ‘In Da Club’ hit and it was over. It was like, okay, now everybody gotta sit on the sidelines and wait this tidal wave out.”

Ever the strategist, JAY-Z seemingly decided to keep his enemies closer by hitting the road with 50 Cent on the Rock The Mic Tour in 2003. The pair even freestyled together in a Reebok commercial to promote their respective sneaker collaborations with the sports giant.

Yet repping the same brand didn’t appear to snuff out the competitive fire as 50 later bragged about his G-Unit Reebok shoes outselling Jay’s S. Carter kicks “six to one.” Hov also dropped out of the extended run of their joint tour, which coincided with his retirement plans at the time.

The pair’s only other musical collaboration came four years later when JAY-Z jumped on the remix of 50 Cent’s 2007 hit “I Get Money” alongside Diddy, but once again, the shots continued to ring out as Hov reminded 50 that the Big Apple still belongs to him.

Although both men have stepped back from music over the years — 50 reinventing himself as a TV mogul and Jay becoming a multi-billionaire who occasionally still blesses the mic — jabs have continued to be exchanged between the New York giants.

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  • Chvrches record The Postal Service and Robert Palmer covers for ‘Tell Me Lies’

Chvrches record The Postal Service and Robert Palmer covers for ‘Tell Me Lies’

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Chvrches have recorded new versions of The Postal Service’s ‘Such Great Heights’ and Robert Palmer’s ‘Addicted To Love’ for the soundtrack to Tell Me Lies.

Lauren Mayberry and her bandmates created the two tracks for the third season of the popular series, which the creators have confirmed will also be its final chapter.

On their take of ‘Addicted To Love’, the group reshape Robert Palmer’s 1985 hit into something more restrained. The driving synth energy of the original is replaced with a softer piano led arrangement, while Mayberry delivers the vocals in a more wistful and subdued tone.

With ‘Such Great Heights’, Chvrches remain closer to The Postal Service’s original blueprint. The song gradually builds from a pulsing rhythm before Mayberry’s voice rises into the soaring, cathartic chorus.

“It was such a treat to get to make music for the season premiere and the season finale of this show,” Mayberry said. “Bookending the insanity and the heartbreak of the season three arc was an honour and ‘Such Great Heights’ is basically a perfect song, so we were excited and terrified to cover it in equal measure.

“The Postal Service is such a special band and their music means a lot to us,” she added.

Speaking to Billboard, Mayberry also explained what draws her to ‘Such Great Heights’ and the songwriting of The Postal Service.

“I always liked the balance of joy and melancholy in the Postal Service’s music,” she said. “I did email Ben Gibbard about it to make sure they wouldn’t find it weird and so that he didn’t think we were being creepy. He was characteristically lovely about it, of course.”

Discussing her decision to be involved in the final season of Tell Me Lies, she continued: “I think having a genuine love for the show put me in a good position to know what I would want the pay off of that final scene to feel like, from a fan’s perspective.”

She also noted that the college timeline in the series, set across 2008 and 2009, struck a personal chord as she was studying at university during that period and felt conversations about “toxic” relationships were not as visible then as they are now.

This is not the first time Chvrches have spoken about their admiration for The Postal Service and Ben Gibbard, who also fronts Death Cab For Cutie.

In 2016, Chvrches toured alongside Death Cab For Cutie, with Chvrches promoting ‘Every Open Eye’ and Death Cab supporting ‘Kintsugi’.

During a stop in South Carolina on that tour, Mayberry joined Gibbard on stage to perform ‘Brothers on a Hotel Bed’ from the ‘Plans’ album.

The new covers arrive as Chvrches have reunited and are currently completing work on their next album. The Scottish synth pop trio have not put out a full length release since 2021’s ‘Screen Violence’, though they continued touring until 2023 and supported Coldplay at Milan’s Stadio Giuseppe Meazza.

In recent years, the members have focused on individual projects. Mayberry released her debut solo album ‘Vicious Creatures’ in 2024 and collaborated with artists including IDLES’ Joe Talbot and The National’s Aaron Dessner. She most recently featured on Lucia & The Best Boys’ single ‘Lonely Girl’.

Iain Cook worked with Scott Paterson on a string of releases under the name Protection in 2022 and 2023, while Martin Doherty introduced a new venture called The Leaving late last year alongside longtime drummer Jonny Scott.

Last summer, Chvrches told fans they had begun writing a new record, and earlier this month Doherty and Scott spoke to NME about what listeners can expect.

“It’s going to surprise people, and I hope it’s going to delight them and rip some faces off,” Doherty said, explaining that the album is around 90 per cent finished. “It’s quite hard, but not to the point where you won’t recognise the band. It’s still the same people and DNA.”

As for Tell Me Lies, the newest season has drawn strong viewing figures, with five million people worldwide tuning in for the opening episode, marking a 150 per cent jump compared to the first season premiere.

The concluding episode, titled Are You Happy Now, That I’m on My Knees?, can be streamed on Disney+ in the UK, while the first two seasons are available on BBC iPlayer.

 

 
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