Hip-Hop Lives Here
Hip-Hop Lives Here
DDG and Halle Bailey‘s infant son, Halo, glows at the center of his father’s world in the rapper’s latest music video.
Directed by LewisYouNasty, the visual for “Shoot Up Your Block” finds the Michigan native making bottles with freshly manicured hands, packing a Gucci baby bag, and sharing intimate moments holding and carrying his baby.
While the track’s name might be violent, the 26-year-old declares his willingness to cross that line is motivated by the protection of his growing family.
“My son custom down to the chain to the fu**in’ bib/ I’m not affiliated with gangs, but for him I’ll spin,” melodically rhymes DDG. “When it comes to my son and my fam you’ll get popped/Shoot up your block.”
He added, “People are way too many in my business, our business, at this point in time. So, definitely for the better and it made it a lot easier, bringing him into the world without a bunch of opinions.”
The 23-year-old shared similar sentiments on Thursday (March 7) when accepting ESSENCE‘s Black Women In Hollywood honor.
“There was no way in hell I was going to share the biggest joy of my world with anyone. Halo was my gift. He is the greatest blessing, and I had no obligation to expose him, me, or my family to that,” emotionally shared the first-time mom, as per PEOPLE.
“With the state of the world and the place it is in with men trying to force their will on our bodies, no one on social media, and for damn sure, no one on the planet, was going to tell me what to do with my body or what to share with the world.
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PARTYNEXTDOOR has dropped the official “F o r C e r t a i n” music video.
Directed by Edgar Daniel, the sultry visual picks up where the “R e a l W o m a n” music video left off. In the clip, the 30-year-old takes his chances looking for romance at a steamy party.
In search of a good time, PND unknowingly becomes the victim of party drugs. Viewers are transported to the singer’s blurred thoughts as he attempts to piece together his night. A woman’s voice then shares a message as the events continue.
“Those guys, they walk around acting like gods,” the narrator details as the video showcases multiple women drugging, schmoozing, and entertaining men, in turn essentially stealing their money. “You wouldn’t believe the sh*t they get away with, and they’re still up in the club. That’s why we can do this — again, again, again, and again — because, to them, it’s just another night. But to us, it’s all about money.”
In the end, the “underground crime ring” is arrested and mug-shots put on display.
“I want my fans to experience this album in a way that allows them to take exactly what they need from it,” detailed the R&B singer of P4 in a press statement. “Whatever they are going through… relationships, whatever it is – when they listen to this album, they can use my stories to learn from and relate to.”
Watch the “F o r C e r t a i n” music video above and check out PARTYNEXTDOOR 4 below.
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