Hip-Hop Lives Here
Hip-Hop Lives Here
After connecting with Russ for “Work This Out” and Common for “In Moe (Speculation),” DJ Premier reunites with Snoop Dogg for “Can U Dig That?”
“My manager and I launched our label TTT (To The Top), and we decided to call Snoop as one of my first album collaborations, Premier says. “Snoop recorded a demo of the song, and it went into my vaults unfinished. Fast forward, our initial plan for an album changed, and we decided to just release singles. Snoop updated his lyrics and now it’s ready for our audience to ride out to.”
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PARTYNEXTDOOR has dropped the official “F o r C e r t a i n” music video.
Directed by Edgar Daniel, the sultry visual picks up where the “R e a l W o m a n” music video left off. In the clip, the 30-year-old takes his chances looking for romance at a steamy party.
In search of a good time, PND unknowingly becomes the victim of party drugs. Viewers are transported to the singer’s blurred thoughts as he attempts to piece together his night. A woman’s voice then shares a message as the events continue.
“Those guys, they walk around acting like gods,” the narrator details as the video showcases multiple women drugging, schmoozing, and entertaining men, in turn essentially stealing their money. “You wouldn’t believe the sh*t they get away with, and they’re still up in the club. That’s why we can do this — again, again, again, and again — because, to them, it’s just another night. But to us, it’s all about money.”
In the end, the “underground crime ring” is arrested and mug-shots put on display.
“I want my fans to experience this album in a way that allows them to take exactly what they need from it,” detailed the R&B singer of P4 in a press statement. “Whatever they are going through… relationships, whatever it is – when they listen to this album, they can use my stories to learn from and relate to.”
Watch the “F o r C e r t a i n” music video above and check out PARTYNEXTDOOR 4 below.
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