Hip-Hop Lives Here
Hip-Hop Lives Here
Hammaz is back from Delaware’s hip-hop underground with the fourth installment in the album saga of the Alpha Male. His calling card is “Shitz.”
When work was done on Alpha Male 4: Magnum Opus, Hammaz and a producer looked at the whole project to decide on a single with which to push the album and announce the return of Hammaz.
“The producer, he was like, ‘Okay, we’re gonna need a staple song and let everybody know you’re back,’” he said. “And ‘Shitz’ is it. ‘Shitz’ is really staying on business.”
They say its our time to make history
…Hey
I’m with the shitz
The song and the video get up quick and move fast, flashing from line to line, scene to scene, like the camera’s mounted on a rocket. Hammaz and his featured bro, MusicByDre, proclaim their dominance on the street, in the club, on the dance floor.
“That’s one of those staying on business, like I said — I’m back, showing everybody this is me. I’m back on my throne.”
The track, although the second on the album, serves as the introduction to the 12 tracks of Alpha Male 4.
Beyond that, he said, “‘Shitz’ is one of those songs that speaks for itself. It’s not one of those songs you can put a lot of words behind. Once you hear the song and watch the video, you come back with, ‘Okay. I understand.’”
Three years have passed since he released Alpha Male 3: State of Survival. The earlier Alpha Male albums, 1, 2 and 3, weren’t promoted as they should have been, he said, “So, that’s considered underground.”
And that’s where he was.
“Until now,” he said.
He has started his own company, Alpha Male Entertainment, and the album Alpha Male 4 is up and running above ground. AME has its own YouTube channel and its own Instagram.
The album is not only an announcement, but a demonstration of his versatility in music, beats and stories.
“That’s a very versatile project. I took my time putting together the different songs. I’m showing off a range of versatility. I got some storytelling. I got some trap vibes. I got a lot of joy going on there.”
“Pee Wee Kirkland,” the first track, tells stories about a legendary New York street ball player and drug kingpin who now travels the country as a motivational speaker.
“He’s a big-time staple in Harlem. Everybody from New York knows him,” said Hammaz, who sat down to a dinner with Pee Wee and his family. “I’m telling his story through my eyes.”
“Becky, Karen, Susan” is about his favorite teachers from childhood. “After you hear the song, you’ll know why they were my favorite.”
“For the Streets” is about a girl who pretends “to be what she’s supposed to be but she didn’t turn out to be what she’s supposed to be.”
“So, she’ for the streets.”
“Heartbroken” and “Pedestal 2” are from another time in his life and a girl who Hammaz cared for, “and we f-d that relationship up.”
We? Her? Him?
“She did,” he said.
“End of the Road,” another song that he says speaks for itself, “is about a whole lot of shit coming to an end.”
One of the endings is the story of the girl from “Heartbroken” and “Pedestal 2,” and it closes out a storyline began in “Pedestal,” on Alpha Male 2.
To make Alpha Male 4, he used in-house producers from AME and other producers from Atlanta, where he recorded most of the tracks at Grand Hustle Studios.
“They provided some fire for me, so I was able to take advantage of that and roll with it,” he said.
Album four is blazing the trail for five, which is in the works. His plan is to put Alpha Male 4 — with all its diversity and versatility — in every door he can get to.
“I’m already working on Alpha Male 5, finishing that up. As soon as I’m on everybody’s front step, I’ll drop Alpha Male 5 and kick my way in.”
Or you can invite him up on the porch and in the door by connecting to Hammaz on all platforms for new music, videos, and social posts.
“Shitz,” Youtube
Amazon Music
Apple Music
Spotify
YouTube
Facebook
Instagram
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Sienna-Rose Jerak has a voice well beyond her years, and is a name in the pop music industry you’ll want to watch out for.
The 14-year-old singer from Australia released a pair of singles called “You Got Me” and “To Fly,” which showcases her vast range and ability to fill the air with her powerful vocals.
“You Got Me” is a love song about liking someone so much, and not being sure if they like you back. She said it can be super confusing and drive you crazy with the hot and cold, and Jerak brings this out in the music.
“You feel like you’re wrapped up in their games and you don’t know how to get out,” Jerak said. “And you keep going back to them. It’s basically about not having that experience or insight to work out if you like them as much as they like you.”
In the song, “You Got Me,” Jerak said she feels lucky because the way the vocals were recorded gives a “very live feel.” She works with a song writing and production team that includes Grammy winners Jordan Omley and Michael Man, who have been mentors to her in the process.
“They’ve really inspired me to be my best self,” Jerak said. “They are really kind, so it’s great to work in that kind of environment.”
Jerak is a fan of music that came out even before she was born, saying that she listens to the likes of Brandy, Carrie Underwood, Jessica Simpson and Monica. This inspiration bleeds into “You Got Me,” as well.
“I love old ‘90s music,” she said. “It’s got a lot of soul to it compared to music now. I take from a lot of life experiences, as well, when I sing. I try to make my music relatable.”
While “You Got Me” shows off her skills as an Pop/R&B singer, “To Fly” is much more of a ballad. Releasing both ends of the spectrum was intentional, as listeners will be able to get some variety of where her talents lie.
“In a pop song, they can’t really hear too much of the runs,” she said. “For a ballad you can be free and express yourself.”
Jerak has been involved in acting, singing and dancing since she was six-years-old. She attended performing arts school three times a week, where she would work on musical theater, jazz singing and more.
From 2022 to 2024 she trained at Margie Haber Studio in Los Angeles, and has since been cast as a lead in TVCs for “Earth Choice” and “IGA Ritchie’s.” She has also played the role of Sophie in the Paul Hogan film, “The Very Excellent Mr. Dundee.”
Now Jerak mainly plays pop and R&B music, saying that this is something she truly loves. She has always wanted to perform, and when she is on stage she feels so free.
“I really want to continue to grow as an artist, and grow with my music as I get older,” she said.
Jerak’s focus with music is in the way it connects with people. She said she is just an ordinary girl from Melbourne who is trying to do something big with her life. It is all about creating art, which she called a beautiful process.
“I just want to inspire people to be who they want to be without the pressure to cover up their true selves,” she said.
Jerak is a huge fan of LA, saying that someday she wants to live there full time because it is so supportive of the arts. She’ll be back in the city this summer to record more songs, saying that she really enjoys being in the studio putting together a track.
“Just singing all day and working on a song is such a beautiful vibe,” she said. “It’s what I love to do.”
Jerak will be out promoting these two singles, but she plans to record plenty more music in the future. Her goal is to get signed onto a record label, so she can show the world what she’s got on a grand scale.
Be sure to check out Sienna-Rose Jerak’s music available all on all major platforms.
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