Hip-Hop Lives Here
Hip-Hop Lives Here
Kendrick Lamar and Drake‘s feud has already produced a number of scathing diss tracks from each side, and Akademiks has now taken a closer look at some of the imagery surrounding the music.
On Friday (May 3), soon after K.Dot responded to Drizzy’s “Family Matters” diss track within an hour by unleashing “meet the grahams,” the internet personality went live on Rumble to share his reaction to the back-and-forth. During the stream, he even claimed to receive information from the Compton MC’s team about the meaning behind his latest offering’s cover art (which features, among other things, what appears to be a prescription for Ozempic, a drug frequently used for weight loss in Drake’s name), though this has yet to be verified.
“Akademiks got intel from Kendrick’s camp that the details of the cover of ‘Meet the Grahams’ containing a glove, ozempic, receipts etc was stolen from a suitcase that belonged to Dennis Graham, Drake’s father,” the 32-year-old wrote in a TikTok post.
“This cover art contains things that is from Drake’s pops’ suitcase, so Drake’s pops’ suitcase had these things in it,” he said. “Don’t know how he got a hold of it, don’t know how this happened to get in Kendrick’s hand. But apparently Kendrick Lamar must’ve got a hold of Drake’s dad’s suitcase. So we’re talking about Dennis Graham, which is Drake’s pops […] remember all that talk about leaks in the camp?”
The Los Angeles MC amped up the rivalry earlier this week by dropping “6:16 in LA,” on which he questions Ak’s objectivity in the matter with the bar: “Yeah, somebody’s lyin’, I can see the vibes on Ak/ Even he lookin’ compromised.”
A follow up to “euphoria” from earlier in the week, the cut alleges that people in the 6 God’s own team are praying on his downfall and even leaking information to his adversaries.
Later that same day, the Canadian superstar responded with a seven-plus minute joint and accused his rival of domestic violence, insincere racial activism, distancing himself from his native state of California and nudging 2Pac‘s estate to have his “Taylor Made Freestyle” removed from social-media platforms, among countless other jabs.
Less than an hour later, the good kid, m.A.A.d city rapper posted his rebuttal. “meet the grahams” clocks in at roughly six-and-a-half minutes and addresses each member of Drake’s immediate family — Adonis (son), Sandy (mother) and Dennis (father) — in addition to the Toronto MC himself, who is referred to by his real name, Aubrey Graham.
Over the deeply personal attack, he implies that Drizzy uses Ozempic, is hiding a daughter and hires sex offenders, in addition to a number of other shots.
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Kanye West has declared himself “the GOAT of all GOATs” and taken further aim at adidas while bragging about how much money he has made from Yeezy’s latest drop.
In a since-deleted Instagram post on Monday (January 13), Kanye claimed that he had generated more than $2 million in sales in 24 hours from his new clothing and sneaker collection, SL-01.
“I don’t collab. No paid ads. I am the Yon. Yeezy over everything. If you design and don’t work at Yeezy close your dirty ass laptop and go to bed,” he wrote alongside a note that flexed $2,339,096 in revenue.
The famously self-assured rap legend then crowned himself the greatest of all time in numerous creative fields, from rapping, producing and making albums to designing clothes, social media posts and having the most money.
“THE GOAT OF ALL GOATS OF ANY GOAT THAT WAS EVER GOATED. YOUR FAVORITE GOATS FAVORITE GOAT. YOUR DADS DAD TELL YA MOM YOU GOT A NEW DAD,” he boasted in a follow-up post.
“HE BEEN DID IT. HE BEEN SAID IT. THEY TOLD YOU I WAS DEAD BROKE CLONED DO THIS SOUND LIKE A CLONE I DONT TAKE ADVICE I GIVE IT I DO AND SAY WHAT THE FUCK I WANNA SAY WHEN I WANNA SAY HOW I WANNA SAY WHENEVER I WANNA SAY IT.
Referencing his famous 2005 Grammy Awards speech, he added: “EVERYBODY WANTED TO KNOW WHAT WOULD HAPPEN IF YE NEVER GOT MONEY AGAIN I GUESS WE’LL NEVER FUCKING KNOOOOW WE’LL NEVER EVER EVER FUCKING KNOOOOOOOW I’M RICH FOREVER AND EVER IN EVERY LIFETIME.”
In another post that has since been deleted, Ye mocked former business partners adidas by writing: “I was just wondering that. What adidas sell today [crying face emojis],” alongside a screenshot of a fan comment poking fun at the sportwear giant’s sales.
Kanye was clearly in a defiant mood and later added: “To be specific Any brand other than Yeezy Fuck you Close your dirty ass laptops I don’t hate you I just love meeee.”
Every item in the latest Yeezy collection is priced at just $20, regardless of whether it’s a hoodie or a pair of socks.
The range also includes T-shirts, joggers and shorts, as well as a minimalistic new shoe/slider called the YZY SLPR.
Kanye West began the new year by calling out adidas, who acrimoniously cut ties with him in 2022 after he made a number of antisemitic comments.
He began his rant: “When you google Yeezy.com the adidas site comes before the Yeezy site Members at adidas Stop doing this Stop doing your moves to hold me back Our partnership is done You’re a 60 billion dollar company that froze my accounts Now I’m back on my feet (no pun intended) and I’m not going to stand for this (no pun again).
“I did phenomenal work for you guys and because I stood up for myself yall tried to intimidate and oppress me everyone remembers I had major issues with adidas because of design theft and oppression before ‘the tweet,’” he added, referring to his infamous threat to go “death [sic] con 3 on Jewish people.”
He added: “It’s Yeezy over everything Everyone that ever took a picture next to me that had their own clothing lines and agendas everyone knows they was acting like they were my friends to promote they weak ass fake Yeezy lines,” which was aimed at Fear of God designer Jerry Lorenzo.
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