Songwriter/producer Pamela Edwards McClafferty sees the importance of Black history in our nation. She has teamed up with rapper, Clash, to release a powerful new single called “Shades of Black and White,” which portrays the struggles and strife endured from the 1600s through today.
The six-minute-track is the first of a series to be released on a monthly basis as part of her newest album titled Now, which was produced along with Mark McClafferty. “Shades of Black and White” is written in the style of poignant poetry with a backdrop of an epic soundscape that gets the listener’s blood pumping and thoughts swirling.
“In our country we seem to be banning books, banning history, forgetting about history,” she said. “But here, all you have to do is listen to the history. If you listen to these six minutes and realize what African Americans have gone through in our country, you understand what extraordinary people African Americans are. They’ve endured the experiences from being taken from their homeland to living through the history of “black and white.”
McClafferty writes, and Clash raps:
“Kidnapped from home,
Chained -shipped unknown
--Two hundred years
of tears
workin ’on land,
whips in hand.
1831 Turner Revolt
Slave Rebellion Bolts
Underground rails
Turning wind to sails
Tubman soldier spy
opening North’s eyes
1857 Dred Scott decision
South rejoi-ces - slaves not cit-i-zens”
“When a thought comes to me, a lot of times the lyric comes first and the music caresses the lyric,” McClafferty said. “I want to say something about Clash- he’s very gifted. He immediately understands the “why” and the “how” of lyrics and how they should be interpreted. Not only is he a rapper, but a singer with a unique sound. Clash has a lot of talent and a great heart and his gifts shine through in all his art.”
Producer Mark McClafferty said Clash is as interesting an artist, as he is a gentle rapper who brings a certain type of soul to the song. The 24-year-old is multi-talented and worked previously with the producing duo on the musical “Artland” Music by Stanley Clarke and Book & Lyrics by Pamela Edwards McClafferty, which is now finished after being worked on for over a decade.
“When it came to “Shades”, Mark and I were listening to a lot of rappers and Clash came up again,” she said. “He grew up with a single mother and four siblings in Long Beach. He cares about his community, mankind and his art. We all share in the same vision to bring people together.”
Clash works his way through the lyrics with grace, but an overwhelming feel of strength as he raps about the dire history of his race in America. It spans from the Civil War era, touching on the Ku Klux Klan, the Emancipation Proclamation and then up through the beginning of the 20th century for the start of the NAACP. It moves on to the mid-20th century, with Jackie Robinson breaking the color barrier in baseball, and Rosa Parks taking her seat on the bus. But then, it gets tragic again, with the lyrics saying:
“THEN MARTIN’S GONE!
THE DREAM GONE
THE MOUNTAIN TOP GONE
BOBBY GONE!
COMPASSION GONE
OH, THE MOUNTAIN’S GONE!”
Moving to the 21st century, the track touches on President Barack Obama opening the door and taking two steps forward. But once he left, it seemed like there were two steps back.
“Then a step back with Floyd
How to fill the void?
With Black Lives Matter
BLACK LIVES MATTER
Steps forward
Artists extraordinaire in rarified air
Actors musicians singers
Inspiring more than a wing on a prayer
But there’s still two Steps back
TWO STEPS BACK
She said that it was important to represent what African Americans have endured through music, saying that “it is a shade, and what is everybody really afraid of?”
“When you hit the bottom line, what is everyone afraid of?” McClafferty said. “That is up to each individual to decide. Clash, Mark and I just hope this history will bring to light what African Americans have gone through and overcome.”
McClafferty is a writer, bestselling author, award winning producer and fashion designer who has a wide array of experience and achievements. She and Producer/Writer Mark McClafferty co-founded Spellbound Pictures, and McClafferty said Now is so important to them as it reflects the times “right now.” The plan is for a new single to be released at the beginning of each month, with each representing a aspect of society to be touched upon musically. Next on the docket is a song called “Reflections,” which will be sung by Lain Roy, who was a contestant on The Voice.
The project NOW provides a “drop of hope and thought,” and it is a tiny ripple of interpretation of McClafferty’s vision of what is going on in the world. It will go through a series of themes ranging from the brutal honesty of the scourge of fentanyl, to “Whose rights are right,” and a
reflection of ourselves in our children. These are issues that people don’t always want to talk about, but the idea is that maybe if it goes along with music, it can be more palatable and have an effect.
“It is there for people to look at and I hope that it does some good,” McClafferty said. “What are we doing in the world? It’s just a question. I’m not trying to cast judgment. I just hope people will think about the lyrics and their history.”
Be sure to check out “Shades of Black and White” available on June 1, and keep up with all the new releases from Now.
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Artist and producer Erick Alonso Moreno brings listeners a fresh sound in his latest single, “Dark Pop.” The California-based musician is known to write, record, and produce his own records, including his newest release, scheduled for early November.
Music came to Erick Alonso Moreno as a therapeutic outlet. Faced with depression, Moreno turned to music for solace and healing. “One of the reasons I got into music is my brother suffered from depression, and it was something I experienced, too,” shares the musician.”
Connecting with music and composing not only elevated Erick Alonso Moreno’s mood—it helped him on a path of self-improvement. Sharing his story also allows Moreno to connect with listeners through his ups and downs and inspire them on their path of self-improvement.
Moreno’s musical influences include a wide variety of genres, including a recent love for Tyler the Creator, Kendrick Lamar, and Kanye West. “I love betas and how they rhyme songs,” explains Moreno. “I’m trying to mix that into my own song and identity by listening to other artists and then making my own style.” Another large influence in his music is Latin music, which he infuses in his songs to further develop a unique listening experience.
If Erick Alonso Moreno had his own genre, it would be named “Dark Pop,” after the single and inspired sound. The vibe is a blend of pop with hip hop and rap influences. It is the opposite of dreamy pop, as dark pop has grit.
Moreno’s musical abilities enable him to be a one-stop shop for music creation. He envisions, writes lyrics, composes, and produces his own music from start to finish. “I write the melody, make sounds, play guitar, produce beats. I produce my music as I intend for the song to sound.”
For Moreno, each song is crafted with a unique meaning to share with listeners. “Each album shares the whole story of a period of time where I struggled and addresses how to overcome or fix or improve from that struggle,” explains the artist. It’s the singles that give a true glimpse of each issue, from depression to self-improvement.
The single “Dark Pop” was born from exploration. “One day, I was producing melodies and somehow came up with this piano. From there, I remember hearing the piano and came back the next day and tried to follow the rhyme, putting random words until I found myself rapping. Before that point, I didn’t know if I could see myself rapping / doing hip hop.”
For Erick Alonso Moreno, “Dark Pop” is about putting yourself out there and saying “look at me and see what I can do, even in the face of adversity.” On a personal note, it highlights the artist’s transition to hip hop and putting doubters in their place. “It was really tough to bring the single to life,” shares Moreno. “While recording the vocals, I struggled because I wasn’t comfortable hearing my own voice in this new kind of melody, hearing myself do something new.”
Leaving the single to settle for a few weeks, Moreno was awakened by a dream in which he was told by an eccentric individual how to record and make his vocals stand out of the mix. “I was struggling to hear my own voice, but this dream Brough it to life,” he adds of the uncanny experience.
In addition to the release of his latest single, Erick Alonso Moreno is excited to share more music with listeners. His album is currently in the works.
Make sure to stay connected to Erick Alonso Moreno on all platforms for new music, videos, and social posts.
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