Hip-Hop Lives Here
Hip-Hop Lives Here
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Hip-hop and R&B musician Penny Taylor drops his latest single, the catchy and vulnerable track, “Cuff.” Exploring a softer side with deep R&B roots, Penny Taylor unveils a side of his music that listeners are sure to love.
From a young age, Penny Taylor developed an appreciation for all different types of music. “Around age 7 or 8,” he shares, “I really started to enjoy music more than hearing it and it being background noise.”
What began as dabbling on Audacity with friends—trying to rap and imitate his favorite artists of the time—became a devotion to the craft. Not long after, Penny Taylor adding singing to his resume. “I moved towards singing because of the melodies,” shares the artist. “I don’t classify myself as a singer—I’m a harmonizer.” He slowly began cultivating his passion into a skill, and the rest is history.
Penny Taylor credits several musicians for impacting his work over the years, including Drake, J. Cole, Timberland (for production/beat making) and Kanye. “…Bryson Taylor, Party Next Door.. SZA is amazing… there’s so many I can name that I pull inspiration from,” adds Taylor.
How was the name, Penny Taylor, born? At the time, Penny was intrigued with 50 Cent and the number one. The combination culminated in the name coming together. “Friends started calling me ‘Penny.’ I adopted the last name from Wiz Khalifa and the Taylor Gang group. It just stuck.”
Known for his hip-hop sound, Penny Taylor ventured into R&B for the creation of his latest record. “Cuff” isn’t just a single. It’s the best song Penny Taylor has ever made, and he intended for it to be so. “I really wanted to create the best song I ever made if I included a well-structured song with lyrics and something catchy that could be played in summertime, wintertime, any time of the year. Something that could be enjoyed by different demographics.
Listening to beats, Penny Taylor came across the instrumental that would soon become “Cuff.” The beat sets the tone for a catchy hook, which informed the rest of the song. “It’s funny, because I actually had the pieces of the song made from different songs and pieced them together to fit the beat / theme of the track,” adds Penny Taylor. “Typically, I listen to the instrumental, and it’s a feeling. The beat has to speak to you. If you can’t have a conversation with it, then it’s difficult to write to it. It might be the second or third or however many beats you go through, but then the words come out of you. For this one, I didn’t have to try too hard to find the words—there were kind of just there.”
“‘Cuff’ came about because I wanted to challenge myself to make a hit record with the R&B side of myself,” shares Penny Taylor. “I’m definitely happy and grateful the listener gets to enjoy it and get what they take from it. I’m cook with whatever they get from the song, even if it’s the feeling evoked when the listen to it.”
So far, the feedback for “Cuff” has been overwhelmingly positive. “People have loved the song. I’ve heard things like, ‘this is a hit. This is a platinum record,’’’ shares Taylor. “It’s surreal. It’s crazy that I wrote this thing completely and so many people enjoy it. That’s what’s special to me. I often think, ‘I used to do this in my bedroom on a laptop and I wasn’t good, just trying my best.’ From that to this is insane.”
Penny Taylor is enjoying the moment, weaving through the unfamiliar territory that comes with widespread success. In addition to the release of his single, Penny Taylor looks forward to bringing his show to live audiences.
Make sure to stay connected to Penny Taylor on all platforms for new music, videos, and social posts.
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Westside Cowboy caught up with NME backstage at Reading 2026 to tell us about their whirlwind year, slapping a smile on the face of modern indie, and hopes for “weirder, poppier” new music.
Fresh from the release of their acclaimed and long-awaited debut album ‘It Goes On‘, the rising Manchester alt-country outfit packed out The Ballroom tent at both Reading and Leeds sites.
This was their first time playing the legendary festival, but singer and guitarist Reuben Haycocks came as a young punter in 2019, their return bringing bad a flood of “PTSD” from that heady weekend. This time through, they were one of the most talked-about acts of the weekend – and certainly one of our highlights.
From winning the Glastonbury Emerging Talent Competition last year to then smashing Glasto before R+L, does anything phase the recent NME cover stars anymore?
“A lot of things phase us, every day,” replied fellow singer and guitarist Jimmy Bradbury. “It’s a strange one. We have a very lovely team of people around us who help keep us sane. I feel like we’re still playing music with our friends, and that’s the way I hope it stays.”
He continued: “We’re at that stage of a tour now where we’ve been away for a very long time and we’re questioning our own existence. Is this real? Are We real?”
It’s been a whirlwind year for the NME 100 alumni, starting with supporting Geese on tour back in March when they called at London’s iconic Hammersmith Apollo. What was it like to be part of that bubble of hype and madness?
“We were sort of leeching off the bubble,” replied Haycocks. “We were very lucky to get that tour and they were so lovely. Generally the atmosphere of the whole tour was great and all the crowds were amazing. Hammersmith was the first time I ever walked on stage and noticed how big it was. We’re excited to hopefully play our songs to that many people who know them, now that the album is out.”
Bradbury agreed: “That was one of the first stages where you go out and you immediately notice and take in the history that’s been there: Springsteen’s first London concert, the last ever Ziggy Stardurst concert – which I was watching the other day and his guitar player Mick Ronson is amazing. There’s a moment where it’s really dark, the lights flash and you can see Bowie being projected onto the side of that place. It still looks the same as that and it’s an amazing venue.”
Still, the band modestly that admit that the highlight of 2026 so far has simply been putting out their debut album.
“I don’t know if we intended to go this far, but we’re here and we’re liking it,” Bradbury admitted. “There are so many different stages to putting an album together: finding which songs, recording the songs, mixing them, getting your masters back and it’s like, ‘We’ve done it!’ Then you get the cover back and it’s like, ‘We’ve done it again!’ By the time it comes to releasing it, you feel like you’ve done it already five times. It’s a moment of it finally just clicking together and it’s really exciting.”
Speaking of how it feels to finally have the record out in the universe and have listeners understand their true selves, Haycocks shared: “We’re making an effort to read reviews as little as possible, considering we’re already on tour and questioning our existence. My dad will send me a bit of a review that’s really nice, and then just to ground me he’ll send me a horrible comment, just so I don’t get above my station.”
“We’ve just played, and it was nice to see people sing the words to songs that were sort of new to us. Seeing people with their arms up in the air and knowing these songs that were once just a thought, that’s a pinch-me moment.”
The band recently told NME how their primary focus was “bringing the fun back into the music generally” and “taking everything a little less seriously” in terms of songwriting. It’s rarer than you’d hope to share joy at these hellscape times such as this, but it’s admirable. Have Westside Cowboy felt that reflected back at them?
“We could feel it today,” replied Bradbury, speaking of their Reading performance. “There were bucket hats flying off in the air, people had some lovely signs written. We try and keep it light-hearted. There are so many instances from when we’ve been in bands before where you take it so seriously that you run yourself into the ground. Everybody just really try to let go of that. We wanted to do the best we can with what we have and use as few chords as possible.”
Do they feel more new bands adopting that approach as the world continues its doom spiral?
“There are a lot of new bands that come from the scene we come from that do that amazingly: there’s Pushbike, Bramwell, Holly Head, countless, countless bands that have that idea woven in,” said Haycocks. “It’s really lovely to see bands smiling on stage again. Maybe it was a little fashionable to be smouldering for a while.”
We briefly pause the interview to give us their best ‘blue steel’ smoulder. Their attempt gets points for effort.
“Some people can do that really well, and there are some bands I really love that can do that, but most people – especially those who are similar to us – just look like idiots,” Haycocks continued. “It’s nice to see people smiling and looking like they’re enjoying themselves. This should be the thing they want to do, so show it.”
It may seem a selfish question given that they’ve just dropped one of the year’s best-reviewed albums, and we ask only because we know how restless and unstoppable they are, but are Westside Cowboy already at work on album number two?
“We were driving down to London when the album came out at midnight. We all stood up, shook each other’s hands as the van was moving and went, ‘Cool, we’ve got until we get to the hotel then we’ll start thinking about the next one’,” Bradbury told us. “We’ve got a few things floating around, and we’re excited to crack on with it. We’ve been nattering about it in the van a lot. We’ll kick it around a bit and see where we end up.”
Asked where they were looking to take their sound from here, Haycocks shared: “Currently, we’ve been really, really loving a band called Women, we’ve been listening to loads of The Magnetic Fields and we love The Drums, so we would hope that the next album is both poppier and weirder. You never, ever know how it’s going to turn out until you start doing it.
“We want to just continue the journey that we’ve done from the start. The way I described it to Paddy [Murphy, drummer] the other day was that ‘The mists were appearing’. You can’t quite see it yet, it’s not yet tangible what the second album will be but there’s a faint outline there.”
He added: “You describing us as ‘restless’ is a good descriptor. We really just want to get on it and go.”
‘It Goes On’ by Westside Cowboy is out now, with the band heading out on their biggest UK and European headline tour to date this autumn. Visit here for tickets and more information.
Check back at NME here for all the latest news, reviews, photos, interviews and more from Reading & Leeds 2026.
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