Hip-Hop Lives Here
Hip-Hop Lives Here
“Trust yourself – you don’t know what you're capable of doing until you let yourself go,” a sentiment from Montauk, New York based hip-hop artist, personal trainer, athlete, and father. Cenyc shares that so much of his process in actualizing each of these roles in his life is about trust and showing up. Not only is 2+ decades of discipline packed into one man, but he’s present within himself, his work, and his journey. Symbolically, his artist name, Cenyc, is a blend of his initials, Chris Nick, NYC, where he comes from and which has shaped him, and the “scenic” view of who he is and the bigger picture ahead. The name itself alludes to how he carries himself in his music, entrepreneurship, and fatherhood. To commemorate another revolution around the sun, and a snapshot of his life now, he’s releasing his new track, “More to Life” on his birthday, November 1st.
When asked about creating “More to Life,” he jokes, “[I didn’t have an idea for the song, didn’t know what it was gonna be about, I just showed up at the studio, and then kind of just blacked out and a song came out].” He shares that part of the process of creating is trusting yourself, letting go, and once you open up in that way, creativity just floods through. "Let go and let God" is a phrase he shared that he didn’t used to understand on a visceral level, but after much reflection, he now sees its prevalence and application in many areas of his life.
From an early age, Cenyc was that kid in your elementary school class, with 2 pencils who turned any surface into a drumkit, much to his teachers’ dismay. But at home, he was encouraged; his dad even built him a drum set out of PVC pipe. Through a chance connection of his mom’s, Cenyc had the unique experience of playing guest drums at a Grateful Dead concert when he was a mere eight year old. This early support led him to study music more seriously, though he eventually found that music theory didn’t resonate with him— as he learned best by ear. Inspired by Brian McKnight, he taught himself piano, joking that he still can’t read music but found his own way to create it.
In later years, Cenyc also played professional arena football as a receiver and linebacker, tapping into a flow state, similar to his experiences in the studio. He reflects how that intense “letting go” feeling has impacted different parts of his life and how important it is to learn this. Training as a high level athlete, Cenyc's trajectory embodies discipline in both mind and body. This experience and skill set also benefit his clients, as he also works now as a personal trainer for high-profile individuals. He frequently travels to cities all over the U.S. to support their fitness goals and lifestyle changes, and offers 1–1 or group training workout programs remotely as well.
As a dedicated father of a 2 year-old baby girl, Cenyc believes that modeling perseverance and trust in yourself is essential. By showing up for his own goals, he leads by example, ‘cause he wants to teach his daughter that life’s possibilities and your potential are limitless, when you stick with yourself. He shared that even when he abandoned music for a period while playing football, he always had that itch to come back, and what’s important, regardless of the detours, is not giving up.
This belief in perseverance ties back to "More to Life," Cenyc ’s latest single, where his melodic rapping delivery, and a storytelling piano melody convey what he holds closest. In the chorus lyrics, “time is of the essence, I keep close to what I’m blessed with,” he shares the importance of keeping family and money close to him. Despite doubts from others close to him, the song also highlights how he overcomes the odds stacked against him. The beauty in sticking with something you love doing, is first you prove to yourself that you won’t let others derail you, while also proving those same people wrong. As a father and provider, he prioritizes this example, protects what matters most, and recognizes that how he spends his time shapes who he is, and that ultimately reflects his "Cenyc " view.
As he embodies, Cenyc encourages everyone to “[just keep going and ride the wave—trust yourself. You’re going to doubt yourself, but it's that 1% chance of succeeding that motivates us to keep going—and that’s living].”
Catch “More To Life” on November 1st on Spotify.
Connect with Cenyc on socials for updates about his upcoming EP, and to watch behind-the-scenes studio footage!
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Westside Cowboy caught up with NME backstage at Reading 2026 to tell us about their whirlwind year, slapping a smile on the face of modern indie, and hopes for “weirder, poppier” new music.
Fresh from the release of their acclaimed and long-awaited debut album ‘It Goes On‘, the rising Manchester alt-country outfit packed out The Ballroom tent at both Reading and Leeds sites.
This was their first time playing the legendary festival, but singer and guitarist Reuben Haycocks came as a young punter in 2019, their return bringing bad a flood of “PTSD” from that heady weekend. This time through, they were one of the most talked-about acts of the weekend – and certainly one of our highlights.
From winning the Glastonbury Emerging Talent Competition last year to then smashing Glasto before R+L, does anything phase the recent NME cover stars anymore?
“A lot of things phase us, every day,” replied fellow singer and guitarist Jimmy Bradbury. “It’s a strange one. We have a very lovely team of people around us who help keep us sane. I feel like we’re still playing music with our friends, and that’s the way I hope it stays.”
He continued: “We’re at that stage of a tour now where we’ve been away for a very long time and we’re questioning our own existence. Is this real? Are We real?”
It’s been a whirlwind year for the NME 100 alumni, starting with supporting Geese on tour back in March when they called at London’s iconic Hammersmith Apollo. What was it like to be part of that bubble of hype and madness?
“We were sort of leeching off the bubble,” replied Haycocks. “We were very lucky to get that tour and they were so lovely. Generally the atmosphere of the whole tour was great and all the crowds were amazing. Hammersmith was the first time I ever walked on stage and noticed how big it was. We’re excited to hopefully play our songs to that many people who know them, now that the album is out.”
Bradbury agreed: “That was one of the first stages where you go out and you immediately notice and take in the history that’s been there: Springsteen’s first London concert, the last ever Ziggy Stardurst concert – which I was watching the other day and his guitar player Mick Ronson is amazing. There’s a moment where it’s really dark, the lights flash and you can see Bowie being projected onto the side of that place. It still looks the same as that and it’s an amazing venue.”
Still, the band modestly that admit that the highlight of 2026 so far has simply been putting out their debut album.
“I don’t know if we intended to go this far, but we’re here and we’re liking it,” Bradbury admitted. “There are so many different stages to putting an album together: finding which songs, recording the songs, mixing them, getting your masters back and it’s like, ‘We’ve done it!’ Then you get the cover back and it’s like, ‘We’ve done it again!’ By the time it comes to releasing it, you feel like you’ve done it already five times. It’s a moment of it finally just clicking together and it’s really exciting.”
Speaking of how it feels to finally have the record out in the universe and have listeners understand their true selves, Haycocks shared: “We’re making an effort to read reviews as little as possible, considering we’re already on tour and questioning our existence. My dad will send me a bit of a review that’s really nice, and then just to ground me he’ll send me a horrible comment, just so I don’t get above my station.”
“We’ve just played, and it was nice to see people sing the words to songs that were sort of new to us. Seeing people with their arms up in the air and knowing these songs that were once just a thought, that’s a pinch-me moment.”
The band recently told NME how their primary focus was “bringing the fun back into the music generally” and “taking everything a little less seriously” in terms of songwriting. It’s rarer than you’d hope to share joy at these hellscape times such as this, but it’s admirable. Have Westside Cowboy felt that reflected back at them?
“We could feel it today,” replied Bradbury, speaking of their Reading performance. “There were bucket hats flying off in the air, people had some lovely signs written. We try and keep it light-hearted. There are so many instances from when we’ve been in bands before where you take it so seriously that you run yourself into the ground. Everybody just really try to let go of that. We wanted to do the best we can with what we have and use as few chords as possible.”
Do they feel more new bands adopting that approach as the world continues its doom spiral?
“There are a lot of new bands that come from the scene we come from that do that amazingly: there’s Pushbike, Bramwell, Holly Head, countless, countless bands that have that idea woven in,” said Haycocks. “It’s really lovely to see bands smiling on stage again. Maybe it was a little fashionable to be smouldering for a while.”
We briefly pause the interview to give us their best ‘blue steel’ smoulder. Their attempt gets points for effort.
“Some people can do that really well, and there are some bands I really love that can do that, but most people – especially those who are similar to us – just look like idiots,” Haycocks continued. “It’s nice to see people smiling and looking like they’re enjoying themselves. This should be the thing they want to do, so show it.”
It may seem a selfish question given that they’ve just dropped one of the year’s best-reviewed albums, and we ask only because we know how restless and unstoppable they are, but are Westside Cowboy already at work on album number two?
“We were driving down to London when the album came out at midnight. We all stood up, shook each other’s hands as the van was moving and went, ‘Cool, we’ve got until we get to the hotel then we’ll start thinking about the next one’,” Bradbury told us. “We’ve got a few things floating around, and we’re excited to crack on with it. We’ve been nattering about it in the van a lot. We’ll kick it around a bit and see where we end up.”
Asked where they were looking to take their sound from here, Haycocks shared: “Currently, we’ve been really, really loving a band called Women, we’ve been listening to loads of The Magnetic Fields and we love The Drums, so we would hope that the next album is both poppier and weirder. You never, ever know how it’s going to turn out until you start doing it.
“We want to just continue the journey that we’ve done from the start. The way I described it to Paddy [Murphy, drummer] the other day was that ‘The mists were appearing’. You can’t quite see it yet, it’s not yet tangible what the second album will be but there’s a faint outline there.”
He added: “You describing us as ‘restless’ is a good descriptor. We really just want to get on it and go.”
‘It Goes On’ by Westside Cowboy is out now, with the band heading out on their biggest UK and European headline tour to date this autumn. Visit here for tickets and more information.
Check back at NME here for all the latest news, reviews, photos, interviews and more from Reading & Leeds 2026.
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