logo

Hip-Hop Lives Here

AL99 releases speedy, powerful hip-hop song titled “Pop”

image

The amount of musical knowledge that AL99 has obtained in his 25 years on Earth is more than most people can hope for in a lifetime. The DMV-based rapper has been putting his work in, and now he is blasting onto the scene with his new single “Pop” where he’s not holding back or pulling punches.

“It’s a Chicago style/trap song,” AL99 says. “It has infectious lyrics and bars, is fast, energetic and catchy, and tells a nice street story that is both authentic to Al’s experiences, and relatable for anyone who has experienced street life.”

“Pop” was originally written in 2023 but when he was writing it, he was just in the process of getting outside more in the underground. He was starting to do bigger shows, as he was a frequent performer at Brooklyn Music Kitchen, and seeing more and more that was inspiring him to write.

AL99 went into making “Pop” with the idea that he was going all out. He is staking his claim to tell the world that it is his time after grinding away in the studio and in front of audiences across the country.

“I came up in the underground circles and there is a lot of stuff that happens there where you sit back and say, ‘well I’ve been working really hard,’” he says. “I make the beats. I write the songs. I record it myself and I mix and master.”

“Pop” starts with a simple trap beat with a lot of speed, and it helped form his flow that he has pouring out of him on the track. He admits it isn’t something he can even pinpoint, and that this is unique to “Pop.”

“When I was writing it there was definitely not a thought process for the flow,” AL99 says. “I was thinking that I had to get my message out in a very powerful way. I wanted to make these lyrics punchy.”

He adds, “I sat down and made the beat with the intention of writing that song. I have 1,000 beats on my laptop and sometimes I can just pick a beat, but with this one I wanted this beat, with a specific cadence, and specific lyrics.’

Another element of the release of “Pop” is the music video, which shows him busting out lyrics on the mic, partying in studio before ripping out the energetic flow, reflecting on the sites around him. He’s seen hitting spots like the downtown Brooklyn Pier and the Biggie Mural.

“I can be very comfortable and serene alone, or I can turn up if it’s my thing,” AL99 says. “If they’re people I love and trust, I’m more willing to let my guard down and have fun. It kind of tells the story that I’m a popular loner, which is definitely authentic to how I operate in real life.”

AL99 has always had an eclectic set of interests and hobbies. He was on top of his game academically, had big interests in engineering and all STEM fields, played multiple sports, and started playing guitar at the age of six. He made his first beat before the age of 10 and started writing raps, but he never really thought he would take music into a professional career. But it is also something that is simply in his blood.

AL99’s grandfather Herbert “Tubo” Rhoad was one of the original five singers/members of the Persuasions, a legendary acapella group from Brooklyn that toured with the likes of Joni Mitchell, and are forever enshrined in the Acapella Hall of Fame.

Having grown up as the child of a major professional touring artist, AL99’s mother was wary at first of supporting any of her children choosing to follow her in her father’s footsteps. But as AL99 got older, he knew it was something he had to pursue. His mom agreed with one condition: to learn the business of to ensure that he would learn how to own copyrights, masters, name, and production/publishing rights.

His musical background and taste works directly into his style, whether he is recording or playing in front of a crowd. With influences including Eddie Van Halen and Jimi Hendrix on guitar, the performance ability of Michael Jackson, and rappers like Kendrick Lamar, AL99 feels just as comfortable with a guitar in his hands as he does with a microphone. After spending the last six years honing his craft on the mic and strings, he feels confident now to let it rip anywhere at any time.

“There are so many ideas that pop into my mind now, and I also feel that it’s just the experience of life that has allowed me to find inspiration at the drop of a dime,” he says.

AL99 has earned degrees in Audio Production and Music Business, and he also draws inspiration on his production side from studying icons like Quincy Jones, Darkchild, and Dr. Dre.

As mentioned before, not only does he own his own label in TPC Music Production, LLC., but he also recently signed a distribution deal with Universal Music Group/Bungalo, furthering his musical journey and giving him more visibility to a wider audience.

While he has been at it for six years now, the world has just seen the beginning, as AL99 has plans to release a new single every two months. He has more than 100 songs completely written, and some recorded, showing that he has plenty on the horizon.

What’s in store is in accordance with one of AL99’s personas “Versatile AL,” in that the songs and future projects he will release will be eclectic, genre bending/defying, and unique to his own crafted style. He’s been formulating this style by taking a bit of inspiration from studying some of the greatest artists and musicians of all time.

His next expected single titled “Superduper” will touch on that versatility showcasing a much slower tempo melodic trap/sing rap style track and will show some of what AL99 can do vocally and lyrically. It is set to be released within the next two months.

As Al stated, “One of my brothers out in DC actually coined me ‘Versatile Al,’ and the reason why that’s so fitting is that not only in my music I’m versatile, in my life I’m versatile. There are so many songs in the vault, man. I’m just excited to see it unfold.

Follow the musical journey of AL99 and check out his new single “Pop” available on all platforms.

Linktree
EPK
Instagram
Apple Music
Spotify

Leave a Reply

Advertisement

image
MOST POPULAR
  • Home
  • Unsigned Heat
  • PrettyP Aims to Inspire with Sexy New Single “Headboard” Featuring Lil Durk

PrettyP Aims to Inspire with Sexy New Single “Headboard” Featuring Lil Durk

image

“A sexy, sensual song about making love.” Any questions?

That’s how Atlanta rapper PrettyP describes “Headboard,” her latest single, which has been released on the label Famous Records and features the talents of Lil Durk.

As a nurse, dancer, and mom of four, PrettyP is a busy woman. But in making music, she steals her own time to shine.

I’ma grab that headboard
Suck it with no teeth
I’ma have you drowning
When you go underneath

PrettyP says, “My verse was dedicated to my fiancé. I really wrote it, thinking of him.”

Making a name for herself in music, PrettyP is on an inspiring path from rags to riches. In 2024, she was offered more than 20 feature opportunities through a label supporting independent artists. She also boasts of an ongoing independent contract for feature collaborations.

PrettyP comes from a musical family. Growing up in Milwaukee, music was like oxygen surrounding her as her parents had multiple record labels. Her brother is a rapper as well. 

With these musical roots in her family, she learned music production early. Now, she takes a hands-on approach to her career as an independent artist. Recording primarily on BandLab, PrettyP handles her own mixing and mastering. Her approach is decidedly self-directed and allows her to shape her sound and music career exactly as she sees fit. She can move quickly, experimenting with sounds and collaborators without having to wait on traditional studio timelines or big label approval processes.

As for her goals, PrettyP says her focus is on building consistent visibility and earning a place in regular rotation on radio, Spotify playlists, and in the club. 

Her lyrics are based on her life. She is inspired by artists like Snoop Dogg and Nicki Minaj, and references artists like Boosie Badazz and Pop Smoke. In turn, she wants others to be inspired by her own upward aspirations, her own philosophy of “not taking ‘no’ for an answer.”

In short, PrettyP’s message is clear: “Anybody can do it,” she says. If someone like PrettyP can aim for collaborations with the best and brightest in hip hop, then her fans should surely feel that the sky is the limit.

In addition to the release of “Headboard,” PrettyP is also gearing up for a major birthday celebration. In honor of her 27th birthday, she is hosting a live concert event at Atlanta’s Tabernacle. The event includes a lineup of special guests for what she promises will be a “night to remember.” 

 
 
 

 

Fans can access discounted tickets using the promo code PRETTY. Additional group rates are available through the event page.

“Headboard” is available now with promotional support from Starlight PR. Follow PrettyP at the links below.

PrettyP’s Birthday Bash Ticket Link | Official Website | Spotify | YouTube | Instagram | TikTok | Facebook | Apple Music | Amazon Music

Go run it up and stream “Headboard” now!

Leave a Reply

Advertisement

image
MOST POPULAR