Hip-Hop Lives Here
Hip-Hop Lives Here
Rock rapper PRODG’s new single, “Invincible,” is for anyone who has ever been underestimated. Feeling like the world didn’t believe in him, and tired of the doubters getting under his skin, PRODG had a realization. He didn’t need to let them bother him. He would stay true to himself. He would become invincible.
In a world troubled like this
They mad cause they don’t get it
I became this man, manifesting greatness
Till the end, I’m true to myself
Since the beginning it’s been living here
But now I’m damn near invincible
The first half of the track is firmly in the rap genre, with the influence of early 2000s Eminem shining through clearly. The second half feels more Linkin Park: the drums get louder with a distinct rock feel, and PRODG starts to scream-sing powerfully, letting his pent-up emotions ring out.
“Invincible” was produced by Leland Elliott of Scorched Earth Productions in Nashville. Elliot’s work has graced the recordings of major label artists like Kenny Chesney and Taylor Swift, as well as independent ones like Jelly Roll, Struggle Jennings, and Yelawolf. As expected, the sound on “Invincible” is impeccable, with big bass, catchy keyboard riffs, and crystal clear vocal production.
PRODG (born Dylan McCoy) stands for Professional Rapper, Old Dylan’s Gone. The name signifies the new life that he has taken on, as an artist committed 100% to his craft and his career.
PRODG grew up on a farm in rural Indiana, feeling isolated from the world. He compares that time to being out in the “wilderness,” in a Biblical sense. He says it gave him the drive that he now feels to connect with others through music.
Though he now lives in a less isolated part of Indiana, his country roots run deep. He says, “I’m a country boy as to what it represents: peace and privacy. This world's slowly losing a lot of that. My music sheds light on values people have forgotten about and struggles we deal with as a society.”
A self-taught singer, PRODG began his musical journey in school choirs, eventually becoming the lead in his high school’s plays. Although he feels his singing is his real strength, he wants to rap as well, to get out all of his ideas. He says, “When you have a lot to say, you can use rap as a form to really get it all out.”
His lyrics are about his life. Being raised in the country, having an absent father, his complicated relationship with his mother, wishing to be a good father to his 2-year-old daughter, his ambitions to pursue his musical calling. All of it is reflected in his writing.
The song, “Invincible,” began with a vision he had while deep in prayer. He says, “I had started writing a poem called ‘Words I Should Have Said,’ and I was praying to God, saying, ‘Can you give me something to get over this pain?’ And in my head, I pictured a notebook. I kept writing, and then started rapping the words to a beat.”
His connection with God lets him know he’s on the right path. “I feel like it’s what I’m called to do,” he says. “I don’t have a plan B. I know my potential and my talent.”
Now, it’s just a matter of keeping up with the ideas. He says that he has created more than 2,000 songs, and plans to keep his music coming with consistency. Fans can soon expect an album full of rock songs, currently in the process of being mixed in Texas.
Through it all, PRODG will remain true to himself. In doing so, he can be authentic and connect with like-minded individuals who have felt their own pain, while reaching for their own dreams.
“Invincible” is streaming everywhere, with promotional support from Starlight PR. Listen now, and follow PRODG at the links below:
Facebook | TikTok | Spotify | Apple Music
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Puerto Rico-based Brazilian artist riconoflow is capturing hearts with his latest single "Local," a seamless blend of electronic pop, trap, and pop influences that explores themes of love, belonging, and emotional connection, with promotional support from Starlight PR. Known for blending English and Portuguese lyrics naturally, riconoflow’s music reflects his life as an immigrant who has spent over half his life in the United States while staying deeply connected to his Brazilian roots.
"Local" is designed to be more than a song; it is an experience and an invitation to feel at home wherever you are. With its understated house-pop groove, the track exudes relaxed, sun-soaked energy that mirrors riconoflow’s approach to life and music. “'Local' to me is a feeling of belonging. I’m a surfer, so I’m constantly dealing with the whole local situation. The more relaxed you are and let things flow, the more you can feel that sense of belonging wherever you are. That’s the vibe of the song,” he says.
The track’s rhythmic pulse and sensual melody draw inspiration from both his Brazilian heritage and his time in Puerto Rico. riconoflow’s creative process is intuitive—he does not write down lyrics beforehand but allows them to emerge naturally during recording. Switching between Portuguese and English, he uses language as a tool to convey intimacy and romance in ways that one language alone cannot. “Certain expressions exist in one language but not in the other. I let it all flow. It is just art. It should not have boundaries,” he explains.
For riconoflow, music is as much about energy and emotion as it is about lyrics. "Local" exemplifies this philosophy, delivering an experience that resonates even if the listener does not understand every word. “Music is an expression of self. I meditate daily. I think about love. I think about peace. I hope listeners feel that energy in my music, feel as good as I feel,” he shares.
"Local" is part of a broader series of releases leading up to an EP set to drop in May. The project maintains a cohesive sonic vision, characterized by relaxed, beat-driven tracks with a positive, sensual energy. The single reflects riconoflow’s current artistic identity while giving listeners a glimpse of the soundscape to come.
Born in Brazil and raised across continents, riconoflow first started making music in memory of a lost friend, translating personal emotion into sound—a practice that continues to drive his artistry today. His mission now is to spread loving vibrations globally, offering audiences both a track to enjoy and a shared emotional experience.
With "Local," riconoflow creates a space where music feels intimate and universal, personal yet inclusive, and where every listener can feel a sense of connection and belonging. The track invites audiences into his world of joy, romance, and heartfelt expression.
About riconoflow
riconoflow is a Brazilian singer-songwriter based in Puerto Rico whose music blends electronic, pop, and trap influences. His lyrics in both English and Portuguese reflect his multicultural background and intuitive creative process. Centering his work around themes of love, romance, and positive energy, riconoflow strives to spread loving vibrations through his music while inviting listeners into a world of belonging, joy, and emotional connection.
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