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underscores Aims to Create the Perfect Pop Song

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underscores fits so naturally into the Mall of America crowd that I walk past without recognizing her. Searching through groups of families, visitors, and teenagers, I look for April Harper Grey with nothing more than a message saying, “we’re at Johnny Rockets rn lol.” By the time I reach the opposite side of the food court, I still have not spotted her. Eventually, I discover Grey seated at a table wearing a relaxed top that falls away from one shoulder. Her quiet and gentle welcome feels surprisingly different from the energy of her songs. In that moment, she seems like any other person spending the day at the mall, surrounded by roller coaster tracks stretching across the atrium and enormous LEGO displays rising beside her.

underscores is approaching the final dates of her fully booked Galleria Tour, which supports her third record, U. The album is a bold and extravagant celebration of everything pop music can become. Later that evening, she will take complete control of the stage like an experienced live artist, encouraging fans to sing along as coordinated glowsticks move throughout the room. Afterward, she will perform a DJ set inside a crowded warehouse with umru, her opening act and collaborator on “Poplife.” Within the next several months, she will appear in the largest spaces of her career while supporting Charli XCX during her first performances since the culturally dominant Brat period. For now, however, Grey’s genuine and approachable personality leaves the strongest impression, along with her confidence in where her work belongs within modern pop. Sitting on a vacant bench near KPOP Nara, one of the mall’s rare peaceful areas, underscores speaks with equal excitement about her lasting devotion to pop, DDR, the strange appeal of fluorescent lighting, and her personal understanding of Backrooms.

NATALIE MARLIN: Have you gotten to spend any time here today?

UNDERSCORES: No, we just got here. I wanted to walk around, but there hasn’t been a lot of time on tour to explore. Just a few hours here and there.

MARLIN: It seems chaotic, especially with the aftershows.

UNDERSCORES: Totally. There was one day in Boston where it was signing, show, afterparty, and there were three shows in a row before that. It was brutal. I haven’t gotten to see much of anywhere, unfortunately.

MARLIN: What draws you to the Mall of America?

UNDERSCORES: I just really like the mall. I was obsessed with it being the best place to listen to the kind of music that I wanted to make. I honestly think it was the malls in Asia. I went to China when I was younger. The malls are huge, so I was like, “I’ll go to the biggest mall in America.” It was honestly kind of disappointing because [Mall of America] really is just a normal mall. It’s not anything crazy. The crazy thing is the rollercoaster.

MARLIN: I just clocked “Whatcha Say” by Jason Derulo [playing].

UNDERSCORES: Oh my god. I’m dead. 

MARLIN: It’s so on brand [for you].

UNDERSCORES: Hell yeah.

Underscores performing

MARLIN: I’m imagining Jason Derulo falling down the four floors of escalators here. Did you have a mall scene where you grew up?

UNDERSCORES: The Stonestown Galleria was the main mall I went to. I was really close to it in San Francisco, and in high school I would go a few times a week. I’m 26, so I caught the end of the mall thing. It’s popping right now, but I don’t know how many kids meet each other at the mall anymore. In middle school, that was a big thing. I just like the idea of a third space that’s really alive. I don’t really like dead malls. It’s not a liminal thing for me. I like seeing malls with people in them.

MARLIN: Did you see Backrooms?

UNDERSCORES: I did, yeah. I really liked it.

MARLIN: Me too.

UNDERSCORES: I started forming my own interpretation, which I’m sure is common, but I thought it was about AI.

MARLIN: Yeah!

UNDERSCORES: I thought it was [about] those people that fall in love with ChatGPT and end up doing something heinous because of it. It’s really crazy to take the idea of the backrooms and use it for that.

MARLIN: Right. Especially for something that wasn’t present when Backrooms started going around.

UNDERSCORES: Exactly. I didn’t follow the YouTube series.

MARLIN: Me neither.

UNDERSCORES: So I don’t know what that fanbase is like. I just assumed it was like a Poppy Playtime eight-year-old kid situation. I was shocked that they would take a bold stance with it. I thought it was really cool.

MARLIN: I had that takeaway too, with the monologue about imitations being better than the real thing.

UNDERSCORES: Or being like, “We don’t have to change.” That’s like if you use ChatGPT as a therapist. I also love to see this first-person, shaky-cam thing with all of these Blender environments on a big screen.

Underscores outside of Modern Times store

MARLIN: Yeah. I don’t know how much you dug in to it, but there’s behind-the scenes stuff where Kane Parsons is like, “We were filming on our standard cameras and then running it through VCRs to emulate camcorder footage.”

UNDERSCORES: Yeah, it feels very indie. I was very in to that kind of liminal shit for Fishmonger. That was a big thing for me and Ayodeji, who directed the videos. We were trying to find these ’60s wooden walls and we found this abandoned Sears. This time around, I felt almost the opposite. I did not want it to be liminal. I wanted it to be very maximal with a lot of people in it. But because mall culture is dying, it lends itself really easily to be like, “Oh, this is some liminal shit.”

MARLIN: Are you trying to bring mall culture back?

UNDERSCORES: I don’t know because I totally missed the era where pop stars would perform in the mall. The last time I was here, KATSEYE was going to perform. I was like, “That’s crazy. I’m so glad they’re still doing that.” I don’t know if that’s weird for the artists, but I like the idea of it.

MARLIN: That’s mostly what I see here. It’s boy bands nobody’s heard of, or rising K-pop groups.

UNDERSCORES: I don’t think [KATSEYE’s] “Gnarly” was out at that point. But I like the idea of fans watching on different floors over the balcony.

MARLIN: I find there’s a weird liminality in maximalism. Sometimes when I’m in spaces with huge fluorescent lights, it’s overwhelming. Maybe I’m also thinking about that because Marshmello and Bastille’s “Happier” is playing and it sounds so echoey.

UNDERSCORES: For sure. With any environment that someone designed to heighten the consumer experience, there’s going to be something uncanny in the actual architecture. But I really like fluorescent lights. I carry a light fixture on my back in shows. I’ve always fucked with it and the way it casts shadows on my face when it’s overhead. I think a lot of people think it’s really ugly, but I’m super geeked. 

MARLIN: Did you have any formative experiences growing up and hearing pop music in malls?

UNDERSCORES: I don’t think so, because the music is supposed to be kind of ambient. I wasn’t like, “Oh my god, this song’s playing.” It’s so ducked down, you can’t even hear it. But that was the first music I fell in love with.

MARLIN: Pop music?

Underscores performing a DJ set.

UNDERSCORES: Yeah. I was really into Madonna, Britney, Beyoncé, Justin Timberlake, and Christina Aguilera. That was the most formative music for me. I listened to the radio a ton growing up, so that was the bulk of what I listened to until I started branching out. It’s always been the core influence of the records. Even though Wallsocket is more experimental and rockier, it’s still got a pop underbelly. That and electronic music are the root of everything for me.

MARLIN: Has anything since Wallsocket made you want to rekindle that love of pop music?

UNDERSCORES: I was just like, “Why haven’t I done this yet?” It was time to just do it. I wanted to look back at my 20s and say that I tried to do a pop thing at least once. I also just got so sick of the guitar after Fishmonger. Because that did so well, better than anything else I’d done, I felt a lot of pressure making Wallsocket go harder with the guitar. I thought that was what people really valued about me as an artist—fusing guitar with the electronic stuff. It became a rule or something where I had to use it for every song. It’s constricting. To some extent, I think a lot of fans were disappointed to hear [U] because it was missing that. But I was a lot less scared this time around.

MARLIN: So is the guitar-shaped stuff on the album all Virtual Studio Technology?

UNDERSCORES: A lot of it, yeah. There’s a couple songs that have guitar, like “Hollywood Forever.” “Bodyfeeling” has guitar, but it’s not necessarily the leading thing. There’s a lot of acoustic guitar. Some of that’s real, like on “Do It,” but it serves a different purpose. It’s more like percussion. All of the guitars on U are more in the back. But when “Bodyfeeling” came about, it was the end of [making] the album, and I liked the idea of having a guitar moment.

MARLIN: When did you first pick up guitar?

UNDERSCORES: It was around Fishmonger.

MARLIN: That tracks based on how electronic the really early stuff was.

UNDERSCORES: Totally. And I definitely felt like a poser every time I was making guitar music. I was like, “I was never in a rock band, so I have no claim to this.” So this album felt a lot less poser-y. I didn’t feel as much of an imposter making it.

MARLIN: Have your listening habits stayed pop since you put the album out?

Underscores performing a DJ set.

UNDERSCORES: I think so. I haven’t been listening to any music on tour. I just haven’t had time. But my intake changes depending on what kind of record I’m making, which might be a fault of mine. It’s almost like studying for a test. For Wallsocket, I was listening to a lot of old country shit. It was a lot of Jason Isbell and Drive-By Truckers. For this record, it was FutureSex/LoveSounds and Brandy.

MARLIN: FutureSex/LoveSounds being as big as it was [in 2006] is so wild to me. It doesn’t sound like anything else.

UNDERSCORES: It’s so strange.

MARLIN: The number of songs that are basically two songs stapled together.

UNDERSCORES: They’re eight minutes long. It might be a top three pop bible for me. I hate to give Justin Timberlake too much credit, and if I had to choose between Britney and Justin, it’s obviously Britney all the way. But there’s something really special about that record because it was just Justin Timberlake, Timbaland, and James Fauntleroy. Besides “Damn Girl” with will.i.am. I fucking hate that song.

MARLIN: That song sucks.

UNDERSCORES: It should not be on the fucking album. I skip it every time. They never really hit that stride again because Timbaland started getting way more maximalist, putting way too many layers into shit. But that album is so minimal and confident, and that’s where all of the sex appeal comes from. “SexyBack” has four layers in it. It’s such a weird hit song. I was amazed at how seminal a record that was, so wildly experimental with structure and sounds. It was one of the albums I was really obsessed with when I was six. I had it on CD.

MARLIN: I always think about “I Think She Knows,” where it’s just a few layers and it’s living in that moment for a while.

UNDERSCORES: Exactly. They just let stuff breathe. It’s almost gratuitous. That’s something my friend said about Kanye, that he would put two minutes of a beat at the end of the song for no reason. There’s nothing there. He just wants you to sit in it. I’m very dissimilar as an artist. I like things to be very concise, and there’s only a few moments where I’ll really let go. “Dry Land 2001” from Fishmonger has a four-minute outro where that was strictly off of feeling.

Underscores performing.

MARLIN: I think part of why that doesn’t happen anymore is algorithmic streaming, getting the song to fit a certain length so it can hit playlist placement. The idea of an eight-minute pop song just doesn’t fly in that context.

UNDERSCORES: Yeah, but I like the idea of it. “Hollywood Forever” is five minutes long and it has this sprawling outro. People at the shows will be going crazy and then, when the outro starts, they’ll really simmer down. That was one where I was like, “I’ll just let this ride out.” I feel like playlists don’t matter like they did in 2021.

MARLIN: Which makes it funny that you have the reference to playlist placement on “Do It.”

UNDERSCORES: Totally. That’s a reason why I’m at this point. Fishmonger was on the Hyperpop playlist, and the Hyperpop playlist was dictating all our income for a minute. I just think it’s not important now. I would really love to hear more eight-minute pop songs. I would love to make more eight-minute pop songs. It’s also a feeling thing. I wouldn’t let it go to eight minutes if it didn’t need to.

MARLIN: Of course.

UNDERSCORES: I like the idea of squeezing everything within the song out of it. Jane [Remover] is really good at doing that. Halfway through “Music Baby,” they change keys three times and then this other hook comes in. That structurally free thing is really inspirational. I’m definitely trying to access more of that and get out of [thinking], “Every song needs to follow the pop formula.”

MARLIN: Right. Because after a while, it can get stale. 

UNDERSCORES: People also talk about how, in this decade, there’s no more bridges. You can tell when someone knows a song is finished and when someone just cut the song for playlisting.

MARLIN: Yeah. That drives me insane.

UNDERSCORES: I think PinkPantheress is not cutting songs for it.

MARLIN: No, she’s designing [them short].

UNDERSCORES: Yes. All of the songs feel complete to you.

MARLIN: Absolutely.

Underscores at Mall of America.

UNDERSCORES: I’m sure they do to her, but I think people get mad when songs purposefully cut off before a bridge because they’re like, “There’s all these ideas here. There’s so much potential. Why aren’t you squeezing everything out of it?”

MARLIN: That’s why I love her stuff. She’s a master of brevity.

UNDERSCORES: Exactly!

MARLIN: She knows how to get in and out, get a song wormed in your head, and get you wanting to come back.

UNDERSCORES: It’s the reverse of Justin Timberlake. It’s not gratuitous. She knows exactly how much of the idea [to use]. Once the idea is done, it’s done. It always feels right.

MARLIN: I know you’ve got soundcheck soon, but when you go to malls, what do you hit up most often?

UNDERSCORES: I don’t really hit up anything, I just walk around.

MARLIN: You just vibe?

UNDERSCORES: Unless there’s a Round1, then I go to Round1.

MARLIN: Do you have a go-to arcade game?

UNDERSCORES: I just play Dance Dance Revolution.

MARLIN: Hell yeah. I’m a Ms. Pac-Man girl. Do you have a favorite DDR song?

UNDERSCORES: There’s a song called “Are U Ready?” Whenever I play, I play a BPM set to 140. It feels like shuffling when I’m doing it that way. But that’s a go-to. There’s a song called “You You You,” that’s a  good one.

MARLIN: A lot of “U” songs.

UNDERSCORES: That was not intentional. There’s a song called “♡Drive My Heart♡”—that’s not “U”-related at all. But I do the doubles on that one, which is fun.

MARLIN: I hope you get to play some DDR once this tour is over.

UNDERSCORES: Hell yeah, for sure.

 
 
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  • Westside Cowboy Share Hopes for “Weirder, Poppier” Music at Reading 2026

Westside Cowboy Share Hopes for “Weirder, Poppier” Music at Reading 2026

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Westside Cowboy caught up with NME backstage at Reading 2026 to tell us about their whirlwind year, slapping a smile on the face of modern indie, and hopes for “weirder, poppier” new music.

Fresh from the release of their acclaimed and long-awaited debut album ‘It Goes On‘, the rising Manchester alt-country outfit packed out The Ballroom tent at both Reading and Leeds sites.

This was their first time playing the legendary festival, but singer and guitarist Reuben Haycocks came as a young punter in 2019, their return bringing bad a flood of “PTSD” from that heady weekend. This time through, they were one of the most talked-about acts of the weekend – and certainly one of our highlights.

From winning the Glastonbury Emerging Talent Competition last year to then smashing Glasto before R+L, does anything phase the recent NME cover stars anymore?

“A lot of things phase us, every day,” replied fellow singer and guitarist Jimmy Bradbury. “It’s a strange one. We have a very lovely team of people around us who help keep us sane. I feel like we’re still playing music with our friends, and that’s the way I hope it stays.”

He continued: “We’re at that stage of a tour now where we’ve been away for a very long time and we’re questioning our own existence. Is this real? Are We real?”

 

It’s been a whirlwind year for the NME 100 alumni, starting with supporting Geese on tour back in March when they called at London’s iconic Hammersmith Apollo. What was it like to be part of that bubble of hype and madness?

“We were sort of leeching off the bubble,” replied Haycocks. “We were very lucky to get that tour and they were so lovely. Generally the atmosphere of the whole tour was great and all the crowds were amazing. Hammersmith was the first time I ever walked on stage and noticed how big it was. We’re excited to hopefully play our songs to that many people who know them, now that the album is out.”

Bradbury agreed: “That was one of the first stages where you go out and you immediately notice and take in the history that’s been there: Springsteen’s first London concert, the last ever Ziggy Stardurst concert – which I was watching the other day and his guitar player Mick Ronson is amazing. There’s a moment where it’s really dark, the lights flash and you can see Bowie being projected onto the side of that place. It still looks the same as that and it’s an amazing venue.”

Westside Cowboy backstage at Reading 2026. Credit: Andy Ford for NME
Westside Cowboy backstage at Reading 2026. Credit: Andy Ford for NME

Still, the band modestly that admit that the highlight of 2026 so far has simply been putting out their debut album.

“I don’t know if we intended to go this far, but we’re here and we’re liking it,” Bradbury admitted. “There are so many different stages to putting an album together: finding which songs, recording the songs, mixing them, getting your masters back and it’s like, ‘We’ve done it!’ Then you get the cover back and it’s like, ‘We’ve done it again!’ By the time it comes to releasing it, you feel like you’ve done it already five times. It’s a moment of it finally just clicking together and it’s really exciting.”

Speaking of how it feels to finally have the record out in the universe and have listeners understand their true selves, Haycocks shared: “We’re making an effort to read reviews as little as possible, considering we’re already on tour and questioning our existence. My dad will send me a bit of a review that’s really nice, and then just to ground me he’ll send me a horrible comment, just so I don’t get above my station.”

“We’ve just played, and it was nice to see people sing the words to songs that were sort of new to us. Seeing people with their arms up in the air and knowing these songs that were once just a thought, that’s a pinch-me moment.”

The band recently told NME how their primary focus was “bringing the fun back into the music generally” and “taking everything a little less seriously” in terms of songwriting. It’s rarer than you’d hope to share joy at these hellscape times such as this, but it’s admirable. Have Westside Cowboy felt that reflected back at them?

“We could feel it today,” replied Bradbury, speaking of their Reading performance. “There were bucket hats flying off in the air, people had some lovely signs written. We try and keep it light-hearted. There are so many instances from when we’ve been in bands before where you take it so seriously that you run yourself into the ground. Everybody just really try to let go of that. We wanted to do the best we can with what we have and use as few chords as possible.”

Do they feel more new bands adopting that approach as the world continues its doom spiral?

“There are a lot of new bands that come from the scene we come from that do that amazingly: there’s Pushbike, Bramwell, Holly Head, countless, countless bands that have that idea woven in,” said Haycocks. “It’s really lovely to see bands smiling on stage again. Maybe it was a little fashionable to be smouldering for a while.”

We briefly pause the interview to give us their best ‘blue steel’ smoulder. Their attempt gets points for effort.

“Some people can do that really well, and there are some bands I really love that can do that, but most people – especially those who are similar to us – just look like idiots,”  Haycocks continued. “It’s nice to see people smiling and looking like they’re enjoying themselves. This should be the thing they want to do, so show it.”

Westside Cowboy
Westside Cowboy backstage at Reading 2026. Credit: Andy Ford for NME

It may seem a selfish question given that they’ve just dropped one of the year’s best-reviewed albums, and we ask only because we know how restless and unstoppable they are, but are Westside Cowboy already at work on album number two?

“We were driving down to London when the album came out at midnight. We all stood up, shook each other’s hands as the van was moving and went, ‘Cool, we’ve got until we get to the hotel then we’ll start thinking about the next one’,” Bradbury told us. “We’ve got a few things floating around, and we’re excited to crack on with it. We’ve been nattering about it in the van a lot. We’ll kick it around a bit and see where we end up.”

Asked where they were looking to take their sound from here, Haycocks shared: “Currently, we’ve been really, really loving a band called Women, we’ve been listening to loads of The Magnetic Fields and we love The Drums, so we would hope that the next album is both poppier and weirder. You never, ever know how it’s going to turn out until you start doing it.

“We want to just continue the journey that we’ve done from the start. The way I described it to Paddy [Murphy, drummer] the other day was that ‘The mists were appearing’. You can’t quite see it yet, it’s not yet tangible what the second album will be but there’s a faint outline there.”

He added: “You describing us as ‘restless’ is a good descriptor. We really just want to get on it and go.”

‘It Goes On’ by Westside Cowboy is out now, with the band heading out on their biggest UK and European headline tour to date this autumn. Visit here for tickets and more information.

Check back at NME here for all the latest news, reviews, photos, interviews and more from Reading & Leeds 2026.

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