logo

Hip-Hop Lives Here

  • Home
  • Unsigned Heat
  • Westside Cowboy Share Hopes for “Weirder, Poppier” Music at Reading 2026

Westside Cowboy Share Hopes for “Weirder, Poppier” Music at Reading 2026

image

Westside Cowboy caught up with NME backstage at Reading 2026 to tell us about their whirlwind year, slapping a smile on the face of modern indie, and hopes for “weirder, poppier” new music.

Fresh from the release of their acclaimed and long-awaited debut album ‘It Goes On‘, the rising Manchester alt-country outfit packed out The Ballroom tent at both Reading and Leeds sites.

This was their first time playing the legendary festival, but singer and guitarist Reuben Haycocks came as a young punter in 2019, their return bringing bad a flood of “PTSD” from that heady weekend. This time through, they were one of the most talked-about acts of the weekend – and certainly one of our highlights.

From winning the Glastonbury Emerging Talent Competition last year to then smashing Glasto before R+L, does anything phase the recent NME cover stars anymore?

“A lot of things phase us, every day,” replied fellow singer and guitarist Jimmy Bradbury. “It’s a strange one. We have a very lovely team of people around us who help keep us sane. I feel like we’re still playing music with our friends, and that’s the way I hope it stays.”

He continued: “We’re at that stage of a tour now where we’ve been away for a very long time and we’re questioning our own existence. Is this real? Are We real?”

 

It’s been a whirlwind year for the NME 100 alumni, starting with supporting Geese on tour back in March when they called at London’s iconic Hammersmith Apollo. What was it like to be part of that bubble of hype and madness?

“We were sort of leeching off the bubble,” replied Haycocks. “We were very lucky to get that tour and they were so lovely. Generally the atmosphere of the whole tour was great and all the crowds were amazing. Hammersmith was the first time I ever walked on stage and noticed how big it was. We’re excited to hopefully play our songs to that many people who know them, now that the album is out.”

Bradbury agreed: “That was one of the first stages where you go out and you immediately notice and take in the history that’s been there: Springsteen’s first London concert, the last ever Ziggy Stardurst concert – which I was watching the other day and his guitar player Mick Ronson is amazing. There’s a moment where it’s really dark, the lights flash and you can see Bowie being projected onto the side of that place. It still looks the same as that and it’s an amazing venue.”

Westside Cowboy backstage at Reading 2026. Credit: Andy Ford for NME
Westside Cowboy backstage at Reading 2026. Credit: Andy Ford for NME

Still, the band modestly that admit that the highlight of 2026 so far has simply been putting out their debut album.

“I don’t know if we intended to go this far, but we’re here and we’re liking it,” Bradbury admitted. “There are so many different stages to putting an album together: finding which songs, recording the songs, mixing them, getting your masters back and it’s like, ‘We’ve done it!’ Then you get the cover back and it’s like, ‘We’ve done it again!’ By the time it comes to releasing it, you feel like you’ve done it already five times. It’s a moment of it finally just clicking together and it’s really exciting.”

Speaking of how it feels to finally have the record out in the universe and have listeners understand their true selves, Haycocks shared: “We’re making an effort to read reviews as little as possible, considering we’re already on tour and questioning our existence. My dad will send me a bit of a review that’s really nice, and then just to ground me he’ll send me a horrible comment, just so I don’t get above my station.”

“We’ve just played, and it was nice to see people sing the words to songs that were sort of new to us. Seeing people with their arms up in the air and knowing these songs that were once just a thought, that’s a pinch-me moment.”

The band recently told NME how their primary focus was “bringing the fun back into the music generally” and “taking everything a little less seriously” in terms of songwriting. It’s rarer than you’d hope to share joy at these hellscape times such as this, but it’s admirable. Have Westside Cowboy felt that reflected back at them?

“We could feel it today,” replied Bradbury, speaking of their Reading performance. “There were bucket hats flying off in the air, people had some lovely signs written. We try and keep it light-hearted. There are so many instances from when we’ve been in bands before where you take it so seriously that you run yourself into the ground. Everybody just really try to let go of that. We wanted to do the best we can with what we have and use as few chords as possible.”

Do they feel more new bands adopting that approach as the world continues its doom spiral?

“There are a lot of new bands that come from the scene we come from that do that amazingly: there’s Pushbike, Bramwell, Holly Head, countless, countless bands that have that idea woven in,” said Haycocks. “It’s really lovely to see bands smiling on stage again. Maybe it was a little fashionable to be smouldering for a while.”

We briefly pause the interview to give us their best ‘blue steel’ smoulder. Their attempt gets points for effort.

“Some people can do that really well, and there are some bands I really love that can do that, but most people – especially those who are similar to us – just look like idiots,”  Haycocks continued. “It’s nice to see people smiling and looking like they’re enjoying themselves. This should be the thing they want to do, so show it.”

Westside Cowboy
Westside Cowboy backstage at Reading 2026. Credit: Andy Ford for NME

It may seem a selfish question given that they’ve just dropped one of the year’s best-reviewed albums, and we ask only because we know how restless and unstoppable they are, but are Westside Cowboy already at work on album number two?

“We were driving down to London when the album came out at midnight. We all stood up, shook each other’s hands as the van was moving and went, ‘Cool, we’ve got until we get to the hotel then we’ll start thinking about the next one’,” Bradbury told us. “We’ve got a few things floating around, and we’re excited to crack on with it. We’ve been nattering about it in the van a lot. We’ll kick it around a bit and see where we end up.”

Asked where they were looking to take their sound from here, Haycocks shared: “Currently, we’ve been really, really loving a band called Women, we’ve been listening to loads of The Magnetic Fields and we love The Drums, so we would hope that the next album is both poppier and weirder. You never, ever know how it’s going to turn out until you start doing it.

“We want to just continue the journey that we’ve done from the start. The way I described it to Paddy [Murphy, drummer] the other day was that ‘The mists were appearing’. You can’t quite see it yet, it’s not yet tangible what the second album will be but there’s a faint outline there.”

He added: “You describing us as ‘restless’ is a good descriptor. We really just want to get on it and go.”

‘It Goes On’ by Westside Cowboy is out now, with the band heading out on their biggest UK and European headline tour to date this autumn. Visit here for tickets and more information.

Check back at NME here for all the latest news, reviews, photos, interviews and more from Reading & Leeds 2026.

Leave a Reply

Advertisement

image
MOST POPULAR

Weezer Creates a Playlist for Surviving Heartbreak

image

Welcome to SOUND ADVICE, the weekly home for playlists assembled by the friends, rivals and romantic interests of Interview. Recent editions have featured selections from After, Soulwax, and 1LDK. Taking over this week is the much loved rock quartet Weezer. After building a catalog that includes the color themed albums Blue, Green, Red, White, Teal, and Black, the Los Angeles group is expanding its palette once again with a new release titled Gold. The record blends carefully constructed pop melodies with rough edged rock energy, recalling the sound of the band’s earliest years. Before unveiling their first album in four years and beginning a North American tour, the members created a collection of personal favorites and overlooked gems for us. Moving from Beethoven sonatas to classic Van Halen tracks from the 1980s, their choices reflect the wide ranging tastes of the musicians themselves. They then answered our questionnaire, revealing what they listen to before taking the stage, clearing up their views on ghosting, and explaining what they really make of Gen Z.

What do you listen to before hitting the stage?

SCOTT SHRINER: I usually do not listen to music before we play. I do vocal warmups and go through any of the songs in our set that need practicing.

RIVERS CUOMO: Nature sounds, like birds and creeks and waterfalls.

 
 

Dream fifth member of the band, dead or alive?

PATRICK WILSON: 4 is plenty!

CUOMO: Matt Sharp

Weezer sits on a roof.

Favorite album: Blue, Green, Red, White, Teal, Black or Gold?

SHRINER: Fave color album is Red.

One of your songs off the new album is titled “Don’t Make It Weird.” What’s the fastest way someone can make things weird?

BRIAN BELL: I think ghosting someone ranks up there with weird and abhorrent behavior.

CUOMO: Say the first thing that pops into your mind.

Weezer poses dressed in jungle safari gear.

Which song is going to surprise longtime fans the most?

CUOMO: “C.E.O.” because we interpolate ourselves.

BELL: The song that will surprise most Weezer fans is “The Show Must Go On.” It’s a good driving song, and while it might sound familiar, it will also take you to very unexpected places.

Which artist are you streaming the most right now?

CUOMO: Binaural beats.

Weezer poses in a living room.

Which city has the most unhinged Weezer fans?

SHRINER: I’m going with Mexico City for most unhinged W fans.

Thoughts on Gen Z?

CUOMO: They value different kinds of people.

WILSON: They’re great! Two of my kids are Gen Z! The way I’m like, “No, because same!”

Pick three words to describe this new album:

WILSON: Analog, feel, dimensional.

Leave a Reply

Advertisement

image
MOST POPULAR