Hip-Hop Lives Here
Hip-Hop Lives Here
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LOS ANGELES - At just 16 years of age, singer/songwriter True Istina has taken the music industry by storm. Her unique blend of power-packed energetic music is fresh, hip, and contains a sexy modern twist to the pop, alternative, and dance genres. True Istina appeals to fans of all ages and walks of life, focusing on catchy melodies and lyrics rooted in independence and empowerment.
“The message behind each song is very important to me,” said True Istina. “I have two sides to my music. I have the side where I have more messages and meanings. And then I have the side filled with hope, faith, and my values.”
Honesty in her music is paramount. Even her name, True Istina, reflects her authenticity. Paying tribute to her grandparents who immigrated to the U.S. from Croatia, she selected Istina, which means truth in Croatian.
True Istina’s debut single, “For Fun,” is an upbeat, uplifting, ready to dance along with song. “When I wrote it, I wanted it to be what you think of when you think of a really fun day, but the story behind it is evolving,” she explained. “In the first verse, it talks about how you’re being pushed down, but you don’t want to be, and you’re finally starting to stand up for yourself. In the chorus, you’ve decided not to play any more games. The second verse is that nobody will stop you when you take control of your life. The bridge is when you know who you are, what you’re doing, and what you want. You are not going to let anyone dictate it to you.”
With well-thought-out lyrics coupled with a soulful optimism, True Istina uses her voice to create a melody with a fresh, modern feel that will continue to strengthen as she progresses. From “For Fun’s,” folky beginnings with handclaps and tight lyrics flow, showcasing her versatility with the energy of a seasoned musician.
In addition to writing “For Fun,” True Istina co-produced the single and sang harmony on the track. Joining her in the studio was her 13-year-old brother and mother, who contributed by singing backup vocals.
Inspired by Carrie Underwood and Pentatonix, True Istina’s powerful voice is her greatest asset. Coupled with her songwriting abilities, True Istina’s future is bright. In January, the “For Fun” music video will drop. Follow-up singles such as “Nu Life,” “Walkin the Line,” and “Fantasy” will drop on streaming platforms leading up to the release of her self-titled album, “True Istina,” on March 3.
Make sure to stay connected to True Istina on all platforms for new music, videos, and social posts.
Website: https://trueistina.com
Apple Music: https://music.apple.com/us/album/for-fun-single/1596092391
YouTube: https://www.youtube.com/watch?v=B36cWZb6Fa4
Facebook: https://www.facebook.com/Trueistina.musicofficial
Instagram: https://www.instagram.com/true_istina.musicofficial/
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AL99 (pronounced “Al nine-nine”) is an artist, producer and multi-instrumentalist on a mission to do more than just make music for people to listen to. He wants people to get inspired and motivated by it. He wants to be an example for young people and show them that being authentic leads to success. His latest track, “Addictive Visions" features Aisha Hall of Yapp City Music/Ghostface of Wu Tang, and demonstrates his desire for new experiences by achieving his goals through not only his music but all of his entrepreneurial endeavors.
Written in 2025, “Addictive Visions” is a laidback rap track with an entrancing melody where AL99 and Aisha Hall bring different flows but both discuss what they want and what they’re trying to achieve. AL’s flow is more relaxed but still confident as he slides from his verse to the hook. Meanwhile, Aisha Hall brings her confidence to the forefront with her verse which packs a punch but keeps the relaxed atmosphere of the track intact.
“I’m trying to see things I’ve never seen before. I’m trying to go places I’ve never been before. And I want to do that through the music path I’m on.” he said.
AL99 wants to lead by example through the authenticity in his music. And with that authenticity, comes diversity in the booth and in the boardroom. He’s earned degrees in Audio Production and Music Business and releases music through his company, TPC (To Progress the Culture) Music Production, whom he has a distribution deal with via Universal Music Group/Bungalo. He wants people to see that he’s an example of how to navigate the music world on your own terms by making the business decisions that are best for your music and everyone else on your team.
The diversity continues on the music side too with AL99 being a fan of music of all kinds and wanting young people to be inspired to live their truth and be themselves. As a multi-instrumentalist he plays the guitar, drums, and keyboard, giving himself a wide-ranging musical ear. This comes in handy not only when he produces his music but when he mixes and sometimes masters it too.
AL sees himself as a voice for those who may not have one because he himself was once the child that was interested in things that were not as popular with his peers. With age came the confidence to fully embrace these interests and now he’s built a career on musical diversity.
“I’m trying to bring something new to the industry. I feel like today people are more open to that in the rap world because people are starting to stray away from what we’ve been seeing for years. They’re embracing the new creative ways people are doing things and I’m a part of that.” he said.
With AL99 pursuing multiple paths that branch out from his music, motivation to keep moving forward is key. Motivation comes from his love of music and his love for sharing his journey in real time while people witness it with him. He feels as he grows in life his audience is growing along with him and they’re navigating life together. And the through line for this is his aforementioned authenticity and accountability.
AL99 has big plans for the future which include expanding his TPC brand and making movies since he already takes a cinematically intentional approach to his music. In addition to more music, he’s also got something special and unique planned to truly illustrate his story but listeners will have to stay tuned to see more about that.
“Addictive Visions” by AL99 featuring Aisha Hall is available on streaming services now.
You can see more of AL99’s authenticity and journey by keeping up with him on these platforms.
LinkTree | Apple Music | Spotify | YouTube | Instagram | Twitter | TikTok
The Starlight PR Team thanks AL 99 for taking the time to speak with us.
Tap in and stream “Addictive Visions” now!
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