logo

Hip-Hop Lives Here

  • Home
  • Unsigned Heat
  • Alex Fraze adds to the evolution of music with wavy new sound on forthcoming EP ‘Lover and a Fighter’

Alex Fraze adds to the evolution of music with wavy new sound on forthcoming EP ‘Lover and a Fighter’

image

BALTIMORE, MD – Many people who live in and around Baltimore, Maryland know it for its unfortunate nickname, “Murdaland.” It’s a name that stems from its extremely high crime rate and a homicide rate that puts its capital city, Baltimore, among the most dangerous cities in the world. But East Coast artist Alex Fraze is on a mission to help his hometown have a different reputation, one that embraces love. His latest EP, “Lover and a Fighter,” is a project that pays homage to Michael Jackson, one of his biggest influences. MJ was known for saying he was a lover, not a fighter, but Fraze said he’s flipping it to say that he’s a lover and a fighter because he has deep love and passion inside him, but his music and energy is intense. It’s a project that comes with a lot of passion and good vibes that Fraze describes as “very wavy,” while also showcasing how much of a fighter he is when it comes to things he wants in life and things he’s passionate about.

“I feel like I strive to bring older elements of music back into today’s sound,” Fraze said. “I feel like a lot of today’s sound is very manufactured – that’s just my opinion. And I want to create choruses that really connect with people and music that makes you feel. I want my sound to be infectious. You don’t even have to know the language of what you’re listening to, but you can feel it. That’s the kind of passion I came with on this project. It’s very wavy and really explores a lot of love situations.”

The standout single he’s highlighting from the EP is “Bonnie.” It’s a song that Fraze said highlights the perception of someone engulfed in a toxic relationship. The story of the song is about having a girl by your side who is toxic at the same time. Fraze said “Bonnie” is an archetype that he uses to describe that kind of woman.

“The woman is in your face in love and shows a false sense of transparency and trust, but has a different motive and intention,” he said. “It’s ironic because the original ‘Bonnie,’ who is the counterpart of Clyde (an infamous couple that banded together to commit crimes around the country in the 1920s), was his true love until their last breath. The title ‘Bonnie’ was chosen because of the fact that she shows the traits of a loyal ‘stay down’ woman, but is the complete opposite at heart.”

Fraze said the inspiration for the story cam from real events in his own life. He was wrapped up in a toxic relationship for a while and was jaded by feelings he had for her. He said he viewed her as a “Bonnie” and put her on a pedestal.

“I used that experience to channel how I felt in that time to create the lyrics and vibe of the song,” he said. “The instrumentation of the music is the opposite of the message in the song. The wavy chords and 808s give the song a relaxed, laid-back energy. Groovy is the best way to explain it.”

Fraze said the production was the most important factor in the process of creating the song. He said he wanted to give listeners two different vibes. When listeners hear the instrumentals, he hopes they feel a sense of tranquility. But when they listen to the words and are able to digest and understand their deeper meaning, he hopes they appreciate the illusion the message is portraying.

“The beat sounds very wavy, but the deep message in the song evokes a feeling of being stuck on someone and their toxic tendencies,” Fraze said.

Another standout single from the project is “I Was Your Worst,” which is about recognizing the mistakes you’ve made in a relationship and vowing to do better in the future. The hook of the song says, “You was my best and I was your worst. I move like some trash, this love got your soul on hurt.” Fraze said it’s a song that’s a little more groovy than the rest, and as such will definitely stand out as one of the premiere tracks.

Ultimately, Fraze said he wants his music to serve as a kind of “renaissance” for the music industry. He wants to bring something new and something that adds to the evolution of music and the direction it’s heading.

“I want to shift the game a little bit,” he said. “I take inspiration from a lot of the greats – like James Brown and Michael Jackson and Sam Cooke – and create music that is psychedelic and sets a mood. My drive is to be a pioneer in the industry and to innovate a new lane of sound.”

To listen to Alex Fraze’s music, or to follow him on social media, please visit the following links:

Instagram: https://www.instagram.com/alexfrazeofficially/

Facebook: https://m.facebook.com/profile.php?id=100003255915314

Twitter: https://twitter.com/alexfraze14?lang=en

SoundCloud: https://soundcloud.com/alex-fraze

Leave a Reply

Advertisement

image
MOST POPULAR

Exclusive Interview with McKell

image
Artist Spotlight: McKell

While showing off his talents as a rapper in every single he drops, the artist known as McKell also demonstrates his ability to develop tracks that appeal to men and women alike.

We had the privilege of sitting down with McKell for an intimate conversation on music, meaning, and evolution.
 
HipHopNow: When did you begin to see music as more than a personal outlet?

McKell:I realized in high school that there’s a song for every mood I’m in, but when I wrote my first song, I discovered something deeper—that I could process my thoughts and emotions in my own language. Listening to music can reflect how you feel, but writing it allows you to shape those feelings. It turns whatever you’re experiencing into something tangible—something you can control, revisit, and even share.

HipHopNow: What personal traits do you think most influence your creative decisions?

McKell: I think several personal traits shape my creative decisions. My wit influences my songwriting, allowing me to express ideas in a clever and engaging way. Being open-minded guides my approach to fashion, helping me explore different styles and perspectives. At the same time, my ability to think outside the box drives my creative direction, pushing me to develop unique and original concepts.

HipHopNow: How do ideas for new songs or projects usually take shape for you?

McKell: Songwriting is very organic for me. When I hear a beat, it immediately pulls an emotion or thought out of me, and from there I just let everything flow naturally. Sometimes a song comes together in 48 hours, and other times it can take weeks. The process can feel like solving a puzzle—I’ll move lyrics around, revisit lines, and refine ideas until they feel right. There are moments when certain rhymes are just placeholders, and I always push myself to replace them with something more meaningful.

Other times, I start with a specific subject I want to explore and then search for beats that match the energy I’m trying to capture. As for larger projects, they’ve come together as a natural progression—starting with singles, growing into EPs, and eventually developing into a full album.


HipHopNow: What helps you stay productive during periods of creative uncertainty?

McKell: During periods of creative uncertainty, I focus on clearing my mind and resetting my energy. Going to the gym, taking a late-night drive on the highway, or even cleaning helps me refocus and find clarity. Once I’m in a more positive headspace, everything else starts to flow naturally again.

HipHopNow: How would you describe the elements that define your sound today?

McKell: My sound is rooted in hip-hop, R&B, and pop, blending real, soulful elements with a catchy edge. I bring my wit and personal life experiences into the music, which adds authenticity and gives each track its own voice and feeling.

HipHopNow: How do you approach evolving musically while maintaining consistency in your work?

McKell: I approach growth in my music the same way I approach growth in life. Traveling, experiencing new things, and simply living all contribute to my evolution as a person, and my sound naturally evolves with me. While I explore a range of different styles, I’m intentional about seeking out beats that feel fresh and don’t repeat what I’ve already created. That way, I can continue to grow creatively while still staying true to who I am.
 
HipHopNow: What have been some of the most important lessons you’ve learned navigating the music industry?

McKell: One of the biggest lessons I’ve learned in the music industry is to move the same way I do in my personal life—keep my circle small and protect my energy. While I genuinely enjoy collaborating with other creatives and working with people who can help build my brand, I’ve also encountered a lot of inauthenticity.
 
I’ve had experiences where individuals I trusted—whether influencers, artists, or even management—didn’t deliver on what was promised, despite clear agreements. Those situations taught me the importance of handling business properly: getting everything in writing, understanding contracts, and holding people accountable.
 
I’ve also learned that success in the industry isn’t always based purely on talent. Visibility, image, and sometimes controversy can play a major role. Understanding that reality has helped me stay grounded, move smarter, and focus on building something authentic and sustainable on my own terms.
 
HipHopNow: How do you balance creative priorities with the practical realities of releasing music

McKell: I always put my craft first. As an independent artist funding everything myself, that often means my release process takes more time—but it’s intentional. I focus on getting every detail right, from finding the right beat and writing a song I truly connect with, to recording drafts, refining the track, and going through the full process of mixing and mastering.

Beyond the music itself, there’s an entire creative and strategic rollout. That includes developing artwork, creating promotional content, and planning how the project will be introduced to the audience. If a song calls for a visual, that opens up another layer—concept development, sourcing the right videographer, securing locations, coordinating styling, dancers, and choreography, and managing the overall production.
 
On set, I’m hands-on with everything—making sure the vision is executed while also ensuring the team is supported, organized, and taken care of. Afterward, there’s still post-production, final edits, distribution, proper crediting, and promotion.

Balancing creativity with the business side comes down to patience, discipline, and intention. There’s a lot that happens behind the scenes, but for me, it’s all about delivering quality work that truly represents who I am, no matter how long it takes.

HipHopNow: What was the focus or intention behind your most recent release?

McKell: The intention behind my recent releases has been to fully showcase my love and respect for hip-hop, R&B, and pop. I wanted to create a journey—starting off light and smooth, then gradually introducing more edge and intensity as my sound evolves.
 
My first EP, McKell’s World Vol. I, was inspired by an early 2000s vibe, leaning more into pop and R&B. With my current project, I’ve shifted toward a more timeless sound that blends R&B and hip-hop, while still incorporating elements of pop. Across both, I explore a range of subject matter, allowing each track to reflect different sides of my artistry while staying true to my overall vision..

HipHopNow: How did the creation of this project differ from your earlier work?

McKell: There wasn’t a major difference in my creative approach. I had a clear vision, which gave me direction, and everything else flowed organically from there. I usually start by writing down the subject matters I want to cover to make sure each idea is intentional and fully developed.

From there, my process can vary. Sometimes I’ll explore a beat maker’s catalog, other times I’ll send reference tracks to have a custom beat created. In some cases, I’ll even record a hook first and have a producer build the instrumental around my vocals and direction.

The same flexibility applies to features—sometimes I choose an artist who naturally fits the track, and other times I write with a specific collaborator in mind. Overall, it’s a fluid process built around vision, intention, and adaptability.
 

 
Leave a Reply

Advertisement

image
MOST POPULAR