Hip-Hop Lives Here
Hip-Hop Lives Here
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BALTIMORE, MD – Many people who live in and around Baltimore, Maryland know it for its unfortunate nickname, “Murdaland.” It’s a name that stems from its extremely high crime rate and a homicide rate that puts its capital city, Baltimore, among the most dangerous cities in the world. But East Coast artist Alex Fraze is on a mission to help his hometown have a different reputation, one that embraces love. His latest EP, “Lover and a Fighter,” is a project that pays homage to Michael Jackson, one of his biggest influences. MJ was known for saying he was a lover, not a fighter, but Fraze said he’s flipping it to say that he’s a lover and a fighter because he has deep love and passion inside him, but his music and energy is intense. It’s a project that comes with a lot of passion and good vibes that Fraze describes as “very wavy,” while also showcasing how much of a fighter he is when it comes to things he wants in life and things he’s passionate about.
“I feel like I strive to bring older elements of music back into today’s sound,” Fraze said. “I feel like a lot of today’s sound is very manufactured – that’s just my opinion. And I want to create choruses that really connect with people and music that makes you feel. I want my sound to be infectious. You don’t even have to know the language of what you’re listening to, but you can feel it. That’s the kind of passion I came with on this project. It’s very wavy and really explores a lot of love situations.”
The standout single he’s highlighting from the EP is “Bonnie.” It’s a song that Fraze said highlights the perception of someone engulfed in a toxic relationship. The story of the song is about having a girl by your side who is toxic at the same time. Fraze said “Bonnie” is an archetype that he uses to describe that kind of woman.
“The woman is in your face in love and shows a false sense of transparency and trust, but has a different motive and intention,” he said. “It’s ironic because the original ‘Bonnie,’ who is the counterpart of Clyde (an infamous couple that banded together to commit crimes around the country in the 1920s), was his true love until their last breath. The title ‘Bonnie’ was chosen because of the fact that she shows the traits of a loyal ‘stay down’ woman, but is the complete opposite at heart.”
Fraze said the inspiration for the story cam from real events in his own life. He was wrapped up in a toxic relationship for a while and was jaded by feelings he had for her. He said he viewed her as a “Bonnie” and put her on a pedestal.
“I used that experience to channel how I felt in that time to create the lyrics and vibe of the song,” he said. “The instrumentation of the music is the opposite of the message in the song. The wavy chords and 808s give the song a relaxed, laid-back energy. Groovy is the best way to explain it.”
Fraze said the production was the most important factor in the process of creating the song. He said he wanted to give listeners two different vibes. When listeners hear the instrumentals, he hopes they feel a sense of tranquility. But when they listen to the words and are able to digest and understand their deeper meaning, he hopes they appreciate the illusion the message is portraying.
“The beat sounds very wavy, but the deep message in the song evokes a feeling of being stuck on someone and their toxic tendencies,” Fraze said.
Another standout single from the project is “I Was Your Worst,” which is about recognizing the mistakes you’ve made in a relationship and vowing to do better in the future. The hook of the song says, “You was my best and I was your worst. I move like some trash, this love got your soul on hurt.” Fraze said it’s a song that’s a little more groovy than the rest, and as such will definitely stand out as one of the premiere tracks.
Ultimately, Fraze said he wants his music to serve as a kind of “renaissance” for the music industry. He wants to bring something new and something that adds to the evolution of music and the direction it’s heading.
“I want to shift the game a little bit,” he said. “I take inspiration from a lot of the greats – like James Brown and Michael Jackson and Sam Cooke – and create music that is psychedelic and sets a mood. My drive is to be a pioneer in the industry and to innovate a new lane of sound.”
To listen to Alex Fraze’s music, or to follow him on social media, please visit the following links:
Instagram: https://www.instagram.com/alexfrazeofficially/
Facebook: https://m.facebook.com/profile.php?id=100003255915314
Twitter: https://twitter.com/alexfraze14?lang=en
SoundCloud: https://soundcloud.com/alex-fraze
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Westside Cowboy caught up with NME backstage at Reading 2026 to tell us about their whirlwind year, slapping a smile on the face of modern indie, and hopes for “weirder, poppier” new music.
Fresh from the release of their acclaimed and long-awaited debut album ‘It Goes On‘, the rising Manchester alt-country outfit packed out The Ballroom tent at both Reading and Leeds sites.
This was their first time playing the legendary festival, but singer and guitarist Reuben Haycocks came as a young punter in 2019, their return bringing bad a flood of “PTSD” from that heady weekend. This time through, they were one of the most talked-about acts of the weekend – and certainly one of our highlights.
From winning the Glastonbury Emerging Talent Competition last year to then smashing Glasto before R+L, does anything phase the recent NME cover stars anymore?
“A lot of things phase us, every day,” replied fellow singer and guitarist Jimmy Bradbury. “It’s a strange one. We have a very lovely team of people around us who help keep us sane. I feel like we’re still playing music with our friends, and that’s the way I hope it stays.”
He continued: “We’re at that stage of a tour now where we’ve been away for a very long time and we’re questioning our own existence. Is this real? Are We real?”
It’s been a whirlwind year for the NME 100 alumni, starting with supporting Geese on tour back in March when they called at London’s iconic Hammersmith Apollo. What was it like to be part of that bubble of hype and madness?
“We were sort of leeching off the bubble,” replied Haycocks. “We were very lucky to get that tour and they were so lovely. Generally the atmosphere of the whole tour was great and all the crowds were amazing. Hammersmith was the first time I ever walked on stage and noticed how big it was. We’re excited to hopefully play our songs to that many people who know them, now that the album is out.”
Bradbury agreed: “That was one of the first stages where you go out and you immediately notice and take in the history that’s been there: Springsteen’s first London concert, the last ever Ziggy Stardurst concert – which I was watching the other day and his guitar player Mick Ronson is amazing. There’s a moment where it’s really dark, the lights flash and you can see Bowie being projected onto the side of that place. It still looks the same as that and it’s an amazing venue.”
Still, the band modestly that admit that the highlight of 2026 so far has simply been putting out their debut album.
“I don’t know if we intended to go this far, but we’re here and we’re liking it,” Bradbury admitted. “There are so many different stages to putting an album together: finding which songs, recording the songs, mixing them, getting your masters back and it’s like, ‘We’ve done it!’ Then you get the cover back and it’s like, ‘We’ve done it again!’ By the time it comes to releasing it, you feel like you’ve done it already five times. It’s a moment of it finally just clicking together and it’s really exciting.”
Speaking of how it feels to finally have the record out in the universe and have listeners understand their true selves, Haycocks shared: “We’re making an effort to read reviews as little as possible, considering we’re already on tour and questioning our existence. My dad will send me a bit of a review that’s really nice, and then just to ground me he’ll send me a horrible comment, just so I don’t get above my station.”
“We’ve just played, and it was nice to see people sing the words to songs that were sort of new to us. Seeing people with their arms up in the air and knowing these songs that were once just a thought, that’s a pinch-me moment.”
The band recently told NME how their primary focus was “bringing the fun back into the music generally” and “taking everything a little less seriously” in terms of songwriting. It’s rarer than you’d hope to share joy at these hellscape times such as this, but it’s admirable. Have Westside Cowboy felt that reflected back at them?
“We could feel it today,” replied Bradbury, speaking of their Reading performance. “There were bucket hats flying off in the air, people had some lovely signs written. We try and keep it light-hearted. There are so many instances from when we’ve been in bands before where you take it so seriously that you run yourself into the ground. Everybody just really try to let go of that. We wanted to do the best we can with what we have and use as few chords as possible.”
Do they feel more new bands adopting that approach as the world continues its doom spiral?
“There are a lot of new bands that come from the scene we come from that do that amazingly: there’s Pushbike, Bramwell, Holly Head, countless, countless bands that have that idea woven in,” said Haycocks. “It’s really lovely to see bands smiling on stage again. Maybe it was a little fashionable to be smouldering for a while.”
We briefly pause the interview to give us their best ‘blue steel’ smoulder. Their attempt gets points for effort.
“Some people can do that really well, and there are some bands I really love that can do that, but most people – especially those who are similar to us – just look like idiots,” Haycocks continued. “It’s nice to see people smiling and looking like they’re enjoying themselves. This should be the thing they want to do, so show it.”
It may seem a selfish question given that they’ve just dropped one of the year’s best-reviewed albums, and we ask only because we know how restless and unstoppable they are, but are Westside Cowboy already at work on album number two?
“We were driving down to London when the album came out at midnight. We all stood up, shook each other’s hands as the van was moving and went, ‘Cool, we’ve got until we get to the hotel then we’ll start thinking about the next one’,” Bradbury told us. “We’ve got a few things floating around, and we’re excited to crack on with it. We’ve been nattering about it in the van a lot. We’ll kick it around a bit and see where we end up.”
Asked where they were looking to take their sound from here, Haycocks shared: “Currently, we’ve been really, really loving a band called Women, we’ve been listening to loads of The Magnetic Fields and we love The Drums, so we would hope that the next album is both poppier and weirder. You never, ever know how it’s going to turn out until you start doing it.
“We want to just continue the journey that we’ve done from the start. The way I described it to Paddy [Murphy, drummer] the other day was that ‘The mists were appearing’. You can’t quite see it yet, it’s not yet tangible what the second album will be but there’s a faint outline there.”
He added: “You describing us as ‘restless’ is a good descriptor. We really just want to get on it and go.”
‘It Goes On’ by Westside Cowboy is out now, with the band heading out on their biggest UK and European headline tour to date this autumn. Visit here for tickets and more information.
Check back at NME here for all the latest news, reviews, photos, interviews and more from Reading & Leeds 2026.
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