Hip-Hop Lives Here
Hip-Hop Lives Here
Houston rapper Maxo Kream has issued a new single “Big Persona” with the help of Tyler, the Creator. On the track, both rappers flex their biggest buys and life wins. Ahead of the song’s release, Maxo Kream shared screenshots of conversations between himself and his collaborator. In the iMessage thread, the artists go back-and-forth planning to work together by swapping beats, merch, and coordinating a time to meet.
Crazy A*s Tyler, as he’s named by Maxo Kream handles the first verse on “Big Persona.” He also produced the drum-heavy track. In the video, the two artists take over an empty parking lot with white Rolls Royces and drive around, burning rubber. At points, they are accompanied by a crew of eager peers equally hyped about the song’s message.
“Maxo Biggie Poppa, who you know that do it better? / I’m the trap Barack Obama, Betty Crocker, used to pedal,” declares Maxo Kream kicking off his verse halfway through the song.
“Big Persona” was released ahead of the Texas rapper’s forthcoming album Weight of the World due out this October. Previously, Maxo Kream dropped “Local Joker” in July. It was the 31-year-old rapper’s first solo release since his acclaimed album Brandon Banks was issued in 2019. The fall release is set to detail the ups and downs of Maxo Kream’s life and career without his brother as he continues to level up.
“Big Persona” was released through Big Persona/88 Classic/RCA Record. The song also refers to Persona, the name of Maxo’s streetwear brand and a way to honor his late brother. Watch the video for “Big Persona” by Maxo Kream featuring Tyler, the Creator above.
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Kid Cudi’s Man on the Moon: The End of Day, as many fans know, revolves around his dream of becoming a success. The album is also remembered as a moody, reflective, and emotional listening experience. Its hit lead single, “Day ’n’ Nite,” sets that tone with themes of isolation and addiction.
What some people may not know, however, is the personal story behind this defining track in Kid Cudi’s career. In an interview with Complex, the Cleveland native shared that the song was connected to a falling out with his uncle.
“We were actually beefing because he forced me out the house when I didn’t have another situation set up, so I was bitter. I never apologized for it, and that kills me,” he admitted. But it was not just the conflict that shaped the record.
“[He] passed in 2006,” Cudi said. That loss became fuel for him, both as a way to prove himself and as a tribute to the uncle who helped him in his early days. “That’s why I wrote ‘Day ’n’ Nite.’ If he weren’t there to let me stay with him those first few months, there would be no Kid Cudi. It fcked me up watching him go, but it was like, ‘I have to fulfill this destiny now for sure.’ Things were moving, but they weren’t solidified yet. I had ‘Day ’n’ Nite,’ we were just getting started, and I was like, ‘This sht has got to pop off.’ I wasn’t taking no for an answer.”
The rest, of course, is history. Kid Cudi went on to become one of the most influential figures in hip-hop, with “Day ’n’ Nite” standing as the spark that started it all.
Quotable Lyrics:
'Cause day and night
The lonely stoner seems to free his mind at night
He's all alone through the day and night
The lonely loner seems to free his mind at night, at, at, at night
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