Hip-Hop Lives Here
Hip-Hop Lives Here
Houston rapper Maxo Kream has issued a new single “Big Persona” with the help of Tyler, the Creator. On the track, both rappers flex their biggest buys and life wins. Ahead of the song’s release, Maxo Kream shared screenshots of conversations between himself and his collaborator. In the iMessage thread, the artists go back-and-forth planning to work together by swapping beats, merch, and coordinating a time to meet.
Crazy A*s Tyler, as he’s named by Maxo Kream handles the first verse on “Big Persona.” He also produced the drum-heavy track. In the video, the two artists take over an empty parking lot with white Rolls Royces and drive around, burning rubber. At points, they are accompanied by a crew of eager peers equally hyped about the song’s message.
“Maxo Biggie Poppa, who you know that do it better? / I’m the trap Barack Obama, Betty Crocker, used to pedal,” declares Maxo Kream kicking off his verse halfway through the song.
“Big Persona” was released ahead of the Texas rapper’s forthcoming album Weight of the World due out this October. Previously, Maxo Kream dropped “Local Joker” in July. It was the 31-year-old rapper’s first solo release since his acclaimed album Brandon Banks was issued in 2019. The fall release is set to detail the ups and downs of Maxo Kream’s life and career without his brother as he continues to level up.
“Big Persona” was released through Big Persona/88 Classic/RCA Record. The song also refers to Persona, the name of Maxo’s streetwear brand and a way to honor his late brother. Watch the video for “Big Persona” by Maxo Kream featuring Tyler, the Creator above.
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The JACKBOYS are pushing the Cactus Jack Records family into the 2020s with the Travis Scott-led new compilation album, JACKBOYS 2. But it also features a lot of other folks outside of that collective, including close Trav collaborators Playboi Carti and Future on "WHERE WAS YOU."
On this cut, the production might sound a bit surprising to you if you know that King Vamp is going to be on it. We don't typically hear him over these tense guitar plucks, but La Flame delivers his verse quite well over it. As for Pluto, his vocal mix is a little off, but he still comes through with the sleepy but wavy energy you'd expect. A simple but effective trap beat leads us through tougher bass kicks and additional piano embellishments, giving at least a little dynamism to the cut.
All in all, it's what you've come to expect from Travis Scott, Playboi Carti, and Future's rap chemistry. Lyrically, "WHERE WAS YOU" is vaguely about loyalty and about all that the trio came from in the past. It's slick enough to stick out on a few bars here and there, but collected enough to keep the trance intact.
This joins other big moments on this new project, like a Travis Scott diss on JACKBOYS 2's opener. He responded to some recent shots from Pusha T on the new Clipse album, the also highly anticipated Let God Sort Em Out. Amid some other allegedly shady JACKBOYS 2 narratives, we'll see how fans continue to respond to the project.
Quotable Lyrics
Where was you when we was on the floor and the rent was low?
Where was you when we was in the Mo and we had no more?
Where was you when I had to get low after s**t got gold?
Got out of lock, went to Zona house, he was there for sure
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