CALIFORNIA - Many musicians release singles and hope fans connect to it. However, true artists use their music to bond with fans through a mutual experience or connection. For Amedee, identifying with his fans drives him every day in the studio.
“I make really good music,” said Amedee, who refers to his music as substance/reality rap. “Identifying with the people and trying to relate is what’s most important to me and my music because if you can’t relate with people and they can’t understand, there’s no point. When I write, I don’t necessarily write about what you’re going through or what your group of people is going through. Every song I make comes from my personal experience and my reality. It’s not about anybody else, but people feel as if I’m speaking for them also because they can relate to my truths. People appreciate my honesty. I’m a very transparent and genuine person.
Amedee is fast becoming the go-to hip-hop artist for mid-tempo emotional, heartfelt music that people can relate to. While he does his share of party music, his latest release, “To Whom It May Concern,” rides a vibe that showcases his genuine rap style with slick punch lines and lyrics that resonate with every listener. Mixed with a melodic reggae-ish vibe paying homage to Bob Marley, Amedee’s track does not sound like the typical rap song, but the music is catching fire due to the way it hooks listeners into its message and vibe.
While navigating through life and shutting out the doubters, Amedee said, “To Whom It May Concern” is his statement to his cynics. “This is my F-U song for anybody that’s doubted me and everybody that talks about me. It’s an introduction song, ‘hello, I’m Amedee, nice to meet you.’ I’m telling them you can hate me now but just wait ’til I bubble. I’m one of those people who gave and gave and just kind of got shitted on. This is my F-U; I am who I am, song to the world.”
While Amedee said “To Whom It May Concern” is a personal song, he knows fans across the globe can identify with its lyrics. “Everyone at some point in their life hears a lot of chatter from the outside, opinions about the way they are,” he said. “This is my shut the F-Up and let me live type of song.”
“To Whom It May Concern” was recorded at Eravox Studios in Carlsbad, with Amedee taking an active role in its creation. He went old school and resisted using autotune on this track using a beat from German producer Arma. Amedee’s creative abilities shine through the track’s every note from recording all the sound effects himself and voices for the song.
Devoting all his time to writing and producing music while trying to maintain a balance between being a father and having a 9-5, Amedee believes in his talent and seeks the respect he deserves from industry members. It is evident with his latest release that he is on the cusp of becoming a household name.
“I dedicated my life to music. I dropped out of culinary school to make music. I was one of those people who took music seriously and has given it his all,” he said. “Now, I want people to hear my music.”
Make sure to stay connected to Amedee on all platforms for new music, videos, and social posts.
Website: https://AmedeeMusic.com
YouTube: https://youtu.be/dEPo4QeTNRw
Instagram: https://www.instagram.com/amedeemusic/?hl=en
Twitter: https://mobile.twitter.com/AmedeeMusic
Up-and-coming artist, Giffy Pluggo, is creating a stir in the hip-hop scene. Straight off the stage of his recent SXSW performance, the rapper is reminding us that dreams do come true and television isn’t always based on fantasy through his latest album, Douda.
Based off personal experience with a dose of the hit television series, “The Chi,” Douda is a shout out to the character Otis “Douda” Perry. According to Giffy, “Douda is one of the characters in the streets—he’s both a villain and the Mayor of Chicago. My story is similar, because I’m a person who grew up in the streets but got an education and went to school and all of that. It’s kind of showing two worlds and what happens when those two worlds collide.”
“Douda is a corrupt villain but he’s showing that you can come from the streets and come out of the streets and see positivity and light at the end of the tunnel. You can be whoever and whatever you want to be in life.”
Giffy Pluggo’s life tells a similar tale—sans the villain title. Born on the Southside of Chicago, Giffy Pluggo was raised in the Roseland area with his mother and two younger brothers. “My family always believed in education and going to college, but we always enjoyed listening to all types of music,” shares the artist, who began writing poems and raps at a young age. At 16, he began recording his first songs and continued rapping and putting out mixtapes during his studies at Illinois State University.
After college, Giffy Pluggo went on to become an elementary and high school math teacher. After a while, he realized it was time to return to his true calling: music. He took on the stage name Giffy Pluggo to represent being gifted and being “the plug,” always in the know of people and resources.
“A lot of my music details who I am and what I’ve been through. If you start listening to my first album all the way to now, that’s about five projects of personal material that talks about growing up in Chicago, in the streets,” tells Giffy. “But it’s also about going to school and working a job and all the things that come with maturing and becoming an adult. And then taking a leap and going back into music to do it again. Listeners just have to haul it in and really enjoy it. It’s real and comes from a personal space.”
The album, released by ATIP Records, was produced by Benny the Butcher’s label; Benny the Butcher is a talented artist known for his lyrical style and a member of the Black Soprano Family. According to Giffy, he wanted it to be “edgy with a street element.” “Brainstorming what would make sense to me being from Chicago, what came to mind was, ‘I’m kinda like Douda.’ The album has an edge, a soulful lyrical sound. It’s about merging two worlds known for their soulful sound.”
The 10-track album includes the featured single, “Casino.” Three variations are included: the original “Casino,” “Casino - Remix” featuring Jae Skeese, and “Casino - Radio Edit.”
Giffy enjoyed working on the album with fellow collaborators and family. “One of my friends is also an artist—Brandon Ross—so I got him on there as well. Getting the Benny the Butcher stamp gave the whole album a cohesive, edgier sound.”
With support from collaborator Rick Hyde, Giffy Pluggo gained traction quickly on social media. “I opened up at SXSW and performed with Rick Hyde, and Benny showed me love and told me ‘Casino’ was one of his favorite songs. The album was also reviewed by different magazines who love how cohesive it is and incorporates the TV series throughout the album.”
“Working with Myles on production was natural,” shares the rapper. “When I heard the beat [to ‘Casino’] on his Instagram, I inboxed him, ‘let’s do this.’ It was the first beat I recorded to. We did that song last summer, and from there, he wanted to do an EP after hearing the love we received.” The months-long endeavor paid off with the release of the full album this past month.
Up next for the artist is more music and touring. Coming off the high of performing at SXSW, Giffy is excited to share his music with live crowds. “Performing was exciting,” he shares. “Seeing the crowd’s reactions… Sometimes you don’t get to see strangers’ reactions when you make songs. I had people say ‘keep doing what you’re doing—your style is unique.’ That reassured me to keep going.”
Giffy Pluggo is also working on the Deluxe version of Douda, slated for an autumn release.
At the end of the day, he just wants fans to know that “anything is possible.” “That’s how we came out with ATIP Records. People need to chase their dreams and realize it’s not over until it’s over. If you can wake up every day blessed on this earth, then dream big and keep trying. It’s all up to you to go after it.”
Make sure to stay connected to Giffy Pluggo on all platforms for new music, videos, and social posts.
Spotify (Album)
Spotify (Single)
Instagram
TikTok
YouTube