Hip-Hop Lives Here
Hip-Hop Lives Here
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BELLWOOD, ILLINOIS - Many musicians attempt to relate to fans with lyrical spontaneity, but few artists can dive into the psyche of listeners. Picasso De Conscience has succeeded in creating lyrics that question good vs. evil.
Picasso De Conscience is gaining popularity for his storytelling abilities, witty vocabulary, promoting originality, and the art of being oneself. “My goal is to make you say something or think something that you possibly didn’t know that you knew. Originality is important to me, and I can adapt to any song or beat. My next song shouldn’t sound like my last song,” said Picasso De Conscience.
Born in the west suburbs of Chicago, Picasso De Conscience has been rapping since childhood. He has the talent to mix old-school rap vibes with current hip-hop styles, creating music unlike anything else. Taking inspiration from Lil Wayne, Biggie Smalls, and The Weeknd, Picasso De Conscience talks to listeners’ souls. “I can speak to your soul, so you know it’s OK to come out, so you don’t have to be another person. You don’t have to dishonor yourself,” he said.
By using multiple personalities, Picasso De Conscience can rap about different points of view within the same song, which relates to fans across the globe. “There’s ways of bringing personalities out of everything. In today’s music, they rap about the same things a million times. Instead, I would prefer to rap about a million different things a million different ways,” he said.
“Match” is Picasso De Conscience’s latest single displaying his musical genius to bring out multiple identities in his lyrics. “There’s a side of me that is very honest and doesn’t care. There’s a side of me that’s laughing at you. And there’s also a side of me that wants to teach you at the same time,” he said. “Within this song, I catch your attention through your childhood memories. The song is a banger. When you listen to it, you don’t know that you will like it as much as you do. It stops you from acting on your emotions too hastily. I’m going to make you double and triple think your thoughts.”
The controlled chaos that Picasso De Conscience creates reveals his dark side. While he can be upbeat and fun, his ability to switch gears and grind on the track allows him to do what no one else can. Perhaps it is the fact that he’s also a registered actor who specializes in voiceovers - shifting his tone and pitch. At the same time, rapping gives him the ability to sound like multiple singers when Picasso De Conscience does various voices.
As the owner and operator of Hood Genius Solutions LLC, and Rogue Solutions Entertainment LLC, Picasso De Conscience is a businessman and entrepreneur. With a name like ‘Picasso’ representing a man of all things and ‘Conscience’ referring to a person’s state of mind, it is no wonder why this independent singer/songwriter can touch generations with his old school methods and fresh beats.
Understanding the technique behind Picasso De Conscience’s musical mastery is why he continues to attract new fans with his no-nonsense songs. “I listen with my ears and your ears,” he said. “I can give you what you want and what you need. There’s a way of going about things without having to conform.”
Make sure to stay connected to Picasso De Conscience on all platforms for new music, videos, and social posts.
Website: https://www.picassodeconscience.com
Apple Music: https://music.apple.com/us/artist/picasso-de-conscience/1436764336
Soundcloud: https://soundcloud.com/picassodeconscience
Spotify: https://open.spotify.com/artist/4G8l0NXVAKjN7uwy9XTk5S
YouTube: https://www.youtube.com/watch?v=EDUg7jNfsbE
Facebook: https://www.facebook.com/picassodeconscience
Instagram: https://www.instagram.com/picassodeconscience/
TikTok: https://www.tiktok.com/@picassodeconscience?
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AL99 (pronounced “Al nine-nine”) is an artist, producer and multi-instrumentalist on a mission to do more than just make music for people to listen to. He wants people to get inspired and motivated by it. He wants to be an example for young people and show them that being authentic leads to success. His latest track, “Addictive Visions" features Aisha Hall of Yapp City Music/Ghostface of Wu Tang, and demonstrates his desire for new experiences by achieving his goals through not only his music but all of his entrepreneurial endeavors.
Written in 2025, “Addictive Visions” is a laidback rap track with an entrancing melody where AL99 and Aisha Hall bring different flows but both discuss what they want and what they’re trying to achieve. AL’s flow is more relaxed but still confident as he slides from his verse to the hook. Meanwhile, Aisha Hall brings her confidence to the forefront with her verse which packs a punch but keeps the relaxed atmosphere of the track intact.
“I’m trying to see things I’ve never seen before. I’m trying to go places I’ve never been before. And I want to do that through the music path I’m on.” he said.
AL99 wants to lead by example through the authenticity in his music. And with that authenticity, comes diversity in the booth and in the boardroom. He’s earned degrees in Audio Production and Music Business and releases music through his company, TPC (To Progress the Culture) Music Production, whom he has a distribution deal with via Universal Music Group/Bungalo. He wants people to see that he’s an example of how to navigate the music world on your own terms by making the business decisions that are best for your music and everyone else on your team.
The diversity continues on the music side too with AL99 being a fan of music of all kinds and wanting young people to be inspired to live their truth and be themselves. As a multi-instrumentalist he plays the guitar, drums, and keyboard, giving himself a wide-ranging musical ear. This comes in handy not only when he produces his music but when he mixes and sometimes masters it too.
AL sees himself as a voice for those who may not have one because he himself was once the child that was interested in things that were not as popular with his peers. With age came the confidence to fully embrace these interests and now he’s built a career on musical diversity.
“I’m trying to bring something new to the industry. I feel like today people are more open to that in the rap world because people are starting to stray away from what we’ve been seeing for years. They’re embracing the new creative ways people are doing things and I’m a part of that.” he said.
With AL99 pursuing multiple paths that branch out from his music, motivation to keep moving forward is key. Motivation comes from his love of music and his love for sharing his journey in real time while people witness it with him. He feels as he grows in life his audience is growing along with him and they’re navigating life together. And the through line for this is his aforementioned authenticity and accountability.
AL99 has big plans for the future which include expanding his TPC brand and making movies since he already takes a cinematically intentional approach to his music. In addition to more music, he’s also got something special and unique planned to truly illustrate his story but listeners will have to stay tuned to see more about that.
“Addictive Visions” by AL99 featuring Aisha Hall is available on streaming services now.
You can see more of AL99’s authenticity and journey by keeping up with him on these platforms.
LinkTree | Apple Music | Spotify | YouTube | Instagram | Twitter | TikTok
The Starlight PR Team thanks AL 99 for taking the time to speak with us.
Tap in and stream “Addictive Visions” now!
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