Hip-Hop Lives Here
Hip-Hop Lives Here
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BELLWOOD, ILLINOIS - Many musicians attempt to relate to fans with lyrical spontaneity, but few artists can dive into the psyche of listeners. Picasso De Conscience has succeeded in creating lyrics that question good vs. evil.
Picasso De Conscience is gaining popularity for his storytelling abilities, witty vocabulary, promoting originality, and the art of being oneself. “My goal is to make you say something or think something that you possibly didn’t know that you knew. Originality is important to me, and I can adapt to any song or beat. My next song shouldn’t sound like my last song,” said Picasso De Conscience.
Born in the west suburbs of Chicago, Picasso De Conscience has been rapping since childhood. He has the talent to mix old-school rap vibes with current hip-hop styles, creating music unlike anything else. Taking inspiration from Lil Wayne, Biggie Smalls, and The Weeknd, Picasso De Conscience talks to listeners’ souls. “I can speak to your soul, so you know it’s OK to come out, so you don’t have to be another person. You don’t have to dishonor yourself,” he said.
By using multiple personalities, Picasso De Conscience can rap about different points of view within the same song, which relates to fans across the globe. “There’s ways of bringing personalities out of everything. In today’s music, they rap about the same things a million times. Instead, I would prefer to rap about a million different things a million different ways,” he said.
“Match” is Picasso De Conscience’s latest single displaying his musical genius to bring out multiple identities in his lyrics. “There’s a side of me that is very honest and doesn’t care. There’s a side of me that’s laughing at you. And there’s also a side of me that wants to teach you at the same time,” he said. “Within this song, I catch your attention through your childhood memories. The song is a banger. When you listen to it, you don’t know that you will like it as much as you do. It stops you from acting on your emotions too hastily. I’m going to make you double and triple think your thoughts.”
The controlled chaos that Picasso De Conscience creates reveals his dark side. While he can be upbeat and fun, his ability to switch gears and grind on the track allows him to do what no one else can. Perhaps it is the fact that he’s also a registered actor who specializes in voiceovers - shifting his tone and pitch. At the same time, rapping gives him the ability to sound like multiple singers when Picasso De Conscience does various voices.
As the owner and operator of Hood Genius Solutions LLC, and Rogue Solutions Entertainment LLC, Picasso De Conscience is a businessman and entrepreneur. With a name like ‘Picasso’ representing a man of all things and ‘Conscience’ referring to a person’s state of mind, it is no wonder why this independent singer/songwriter can touch generations with his old school methods and fresh beats.
Understanding the technique behind Picasso De Conscience’s musical mastery is why he continues to attract new fans with his no-nonsense songs. “I listen with my ears and your ears,” he said. “I can give you what you want and what you need. There’s a way of going about things without having to conform.”
Make sure to stay connected to Picasso De Conscience on all platforms for new music, videos, and social posts.
Website: https://www.picassodeconscience.com
Apple Music: https://music.apple.com/us/artist/picasso-de-conscience/1436764336
Soundcloud: https://soundcloud.com/picassodeconscience
Spotify: https://open.spotify.com/artist/4G8l0NXVAKjN7uwy9XTk5S
YouTube: https://www.youtube.com/watch?v=EDUg7jNfsbE
Facebook: https://www.facebook.com/picassodeconscience
Instagram: https://www.instagram.com/picassodeconscience/
TikTok: https://www.tiktok.com/@picassodeconscience?
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Up-and-coming artist, Giffy Pluggo, is creating a stir in the hip-hop scene. Straight off the stage of his recent SXSW performance, the rapper is reminding us that dreams do come true and television isn’t always based on fantasy through his latest album, Douda.
Based off personal experience with a dose of the hit television series, “The Chi,” Douda is a shout out to the character Otis “Douda” Perry. According to Giffy, “Douda is one of the characters in the streets—he’s both a villain and the Mayor of Chicago. My story is similar, because I’m a person who grew up in the streets but got an education and went to school and all of that. It’s kind of showing two worlds and what happens when those two worlds collide.”
“Douda is a corrupt villain but he’s showing that you can come from the streets and come out of the streets and see positivity and light at the end of the tunnel. You can be whoever and whatever you want to be in life.”
Giffy Pluggo’s life tells a similar tale—sans the villain title. Born on the Southside of Chicago, Giffy Pluggo was raised in the Roseland area with his mother and two younger brothers. “My family always believed in education and going to college, but we always enjoyed listening to all types of music,” shares the artist, who began writing poems and raps at a young age. At 16, he began recording his first songs and continued rapping and putting out mixtapes during his studies at Illinois State University.
After college, Giffy Pluggo went on to become an elementary and high school math teacher. After a while, he realized it was time to return to his true calling: music. He took on the stage name Giffy Pluggo to represent being gifted and being “the plug,” always in the know of people and resources.
“A lot of my music details who I am and what I’ve been through. If you start listening to my first album all the way to now, that’s about five projects of personal material that talks about growing up in Chicago, in the streets,” tells Giffy. “But it’s also about going to school and working a job and all the things that come with maturing and becoming an adult. And then taking a leap and going back into music to do it again. Listeners just have to haul it in and really enjoy it. It’s real and comes from a personal space.”
The album, released by ATIP Records, was produced by Benny the Butcher’s label; Benny the Butcher is a talented artist known for his lyrical style and a member of the Black Soprano Family. According to Giffy, he wanted it to be “edgy with a street element.” “Brainstorming what would make sense to me being from Chicago, what came to mind was, ‘I’m kinda like Douda.’ The album has an edge, a soulful lyrical sound. It’s about merging two worlds known for their soulful sound.”
The 10-track album includes the featured single, “Casino.” Three variations are included: the original “Casino,” “Casino - Remix” featuring Jae Skeese, and “Casino - Radio Edit.”
Giffy enjoyed working on the album with fellow collaborators and family. “One of my friends is also an artist—Brandon Ross—so I got him on there as well. Getting the Benny the Butcher stamp gave the whole album a cohesive, edgier sound.”
With support from collaborator Rick Hyde, Giffy Pluggo gained traction quickly on social media. “I opened up at SXSW and performed with Rick Hyde, and Benny showed me love and told me ‘Casino’ was one of his favorite songs. The album was also reviewed by different magazines who love how cohesive it is and incorporates the TV series throughout the album.”
“Working with Myles on production was natural,” shares the rapper. “When I heard the beat [to ‘Casino’] on his Instagram, I inboxed him, ‘let’s do this.’ It was the first beat I recorded to. We did that song last summer, and from there, he wanted to do an EP after hearing the love we received.” The months-long endeavor paid off with the release of the full album this past month.
Up next for the artist is more music and touring. Coming off the high of performing at SXSW, Giffy is excited to share his music with live crowds. “Performing was exciting,” he shares. “Seeing the crowd’s reactions… Sometimes you don’t get to see strangers’ reactions when you make songs. I had people say ‘keep doing what you’re doing—your style is unique.’ That reassured me to keep going.”
Giffy Pluggo is also working on the Deluxe version of Douda, slated for an autumn release.
At the end of the day, he just wants fans to know that “anything is possible.” “That’s how we came out with ATIP Records. People need to chase their dreams and realize it’s not over until it’s over. If you can wake up every day blessed on this earth, then dream big and keep trying. It’s all up to you to go after it.”
Make sure to stay connected to Giffy Pluggo on all platforms for new music, videos, and social posts.
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