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Kanye West has delayed the release of his new album BULLY multiple times in recent years, following an initial and unofficial online drop. However, it looks like the long wait could pay off with a strong debut for the album, according to new projections from HITS Daily Double.
The outlet predicts that BULLY will likely sell between 250K and 275K album-equivalent units in its first week, which would almost certainly land it at number one on the Billboard 200 chart. For comparison, his last official album, VULTURES 2 (a collaboration with Ty Dolla $ign), moved 107K units in its first week, driven mostly by physical sales.
While HITS Daily Double doesn’t specify the exact factors behind their predictions, the projected sales likely come from pre-orders, pre-saves, and other early indicators for BULLY. Kanye has been selling physical editions of the album, including vinyls and CDs. Additionally, the album has racked up over 600K pre-saves on Spotify as of now, pointing to strong potential streaming numbers.
Of course, many dedicated fans remain skeptical that the album will even be released at all. But these sales projections from HITS Daily Double show how the excitement surrounding the album is translating into tangible commercial support.
When Is Kanye West Dropping BULLY?
For those who aren’t familiar, Kanye West’s BULLY is set to drop on March 20 this year. After multiple delays, a deal with Gamma seems to have finally secured a solid release date. However, given Ye’s track record with album rollouts, many people will wait until they actually see the album drop before fully believing it.
Meanwhile, Kanye is trying to rebuild his career and personal life, working on his mental health and apologizing for his past bigoted actions. It will take time to regain trust from many listeners, but there are hopes that this phase is part of a larger process of growth and not an attempt to excuse or dismiss his past mistakes.
Even if BULLY doesn’t drop, Kanye West’s past music is still performing well. He recently became the second rapper this year to surpass one billion streams on Spotify. Drake was the first to hit this milestone and has already crossed the 2 billion mark.
