Hip-Hop Lives Here
Hip-Hop Lives Here
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When AL99, pronounced “AL Nine-Nine,” drops a new track, it’s never just another single—it’s an experience. His latest release, “WHY II,” the ninth track from his EP Elevate, is no exception. From the first bars, the song is reflective, pulling listeners into the artist’s world of introspection, faith, and cultural awareness.
“I really was in the moment of reflection,” AL99 explains, recounting the creation of “WHY II.” “It was reflective from my own journey, and then reflective in terms of how I think about the world and what was going on at the time. I feel like music is so important to connect us all because then we realize we’re all the same.”
The song arrives as part of Elevate, a nine-track collection that sees AL99 seamlessly navigating the highs and lows of life and Hip-Hop. Tracks like “SET IT OFF,” “POP,” “ENIGMA,” “SINK OR SWIM,” “9 GOD,” “PASSION,” and “MOMMA” showcase the versatility that fans have come to expect. Each track feels intentional, with AL99 carefully crafting every beat, hook, and lyric to reflect a broader journey.
What makes “WHY II” unique in AL99’s catalog is its collaborative genesis. Unlike most of his music, which he produces himself, this track began with a beat by international producer B Noize. “I found this beat on YouTube, and I was like, ‘Man, this really speaks to me,’” AL99 recalls. “I just started rapping to it… and it kind of started the Y series.” The track continues a thematic exploration of the “why” behind his artistry—a series AL99 says is meant to connect listeners with purpose, introspection, and culture.
AL99’s artistry is as much about heart as it is about craft. On “WHY II,” he reflects on the delicate balance between ambition and authenticity: “I had to separate my mindset and how I’m grinding for a goal and my heart… still keep the passion of what I’m doing… it’s all still about the love.” This philosophy permeates his work, giving tracks a depth that resonates beyond the music itself.
Cultural heritage is another driving force. While not Haitian himself, AL99 draws deeply from his family’s roots. “Being around the family and speaking patois and Creole… it was always such a very spiritual, family-oriented situation,” he says. “You can manifest whatever energy you have inside you into reality. We have power in our heritages, we have power in our culture.” The influence of this lineage, coupled with his faith and personal growth, is threaded throughout Elevate, especially on tracks like “9 GOD” and “MOMMA.”
Beyond music, AL99 is an entrepreneur and a visionary. Founder of TPC Music Production, he recently signed a distribution deal with Universal Music Group/Bungalo, cementing his independent grind while expanding his reach. From the early success of singles like “POP” to his ongoing rise in the Hip-Hop scene, AL99 continues to define his own path, blending artistry, business, and culture.
“WHY II” is more than a track—it’s a testament to AL99’s journey as an artist and as a person. He hopes listeners will take away the essence of authenticity and reflection that permeates his music. “I just want people to go back and listen and feel that I was always speaking what I believed,” he says. “As long as I’m doing that, I’ll be happy, and I hope people now or later on feel that too.”
With Elevate, AL99 doesn’t just make music; he offers a roadmap of introspection, resilience, and cultural pride, proving once again why fans call him “Versatile AL” and peers recognize him as “The Genius.”
About AL99
AL99, known for his versatility as a lyricist, performer, instrumentalist, and producer, is redefining the boundaries of Hip-Hop. Drawing inspiration from icons like Tupac, Kendrick Lamar, and Drake, his music blends introspective lyricism, energetic performance, and cultural resonance. Founder of TPC Music Production, AL99 balances artistry and entrepreneurship, delivering music that inspires, entertains, and uplifts. With a mission to create tracks that connect deeply with listeners, AL99 continues to push Hip-Hop forward while remaining authentically himself.
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“A sexy, sensual song about making love.” Any questions?
That’s how Atlanta rapper PrettyP describes “Headboard,” her latest single, which has been released on the label Famous Records and features the talents of Lil Durk.
As a nurse, dancer, and mom of four, PrettyP is a busy woman. But in making music, she steals her own time to shine.
I’ma grab that headboard
Suck it with no teeth
I’ma have you drowning
When you go underneath
PrettyP says, “My verse was dedicated to my fiancé. I really wrote it, thinking of him.”
Making a name for herself in music, PrettyP is on an inspiring path from rags to riches. In 2024, she was offered more than 20 feature opportunities through a label supporting independent artists. She also boasts of an ongoing independent contract for feature collaborations.
PrettyP comes from a musical family. Growing up in Milwaukee, music was like oxygen surrounding her as her parents had multiple record labels. Her brother is a rapper as well.
With these musical roots in her family, she learned music production early. Now, she takes a hands-on approach to her career as an independent artist. Recording primarily on BandLab, PrettyP handles her own mixing and mastering. Her approach is decidedly self-directed and allows her to shape her sound and music career exactly as she sees fit. She can move quickly, experimenting with sounds and collaborators without having to wait on traditional studio timelines or big label approval processes.
As for her goals, PrettyP says her focus is on building consistent visibility and earning a place in regular rotation on radio, Spotify playlists, and in the club.
Her lyrics are based on her life. She is inspired by artists like Snoop Dogg and Nicki Minaj, and references artists like Boosie Badazz and Pop Smoke. In turn, she wants others to be inspired by her own upward aspirations, her own philosophy of “not taking ‘no’ for an answer.”
In short, PrettyP’s message is clear: “Anybody can do it,” she says. If someone like PrettyP can aim for collaborations with the best and brightest in hip hop, then her fans should surely feel that the sky is the limit.
In addition to the release of “Headboard,” PrettyP is also gearing up for a major birthday celebration. In honor of her 27th birthday, she is hosting a live concert event at Atlanta’s Tabernacle. The event includes a lineup of special guests for what she promises will be a “night to remember.”
Fans can access discounted tickets using the promo code PRETTY. Additional group rates are available through the event page.
“Headboard” is available now with promotional support from Starlight PR. Follow PrettyP at the links below.
PrettyP’s Birthday Bash Ticket Link | Official Website | Spotify | YouTube | Instagram | TikTok | Facebook | Apple Music | Amazon Music
Go run it up and stream “Headboard” now!
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