Hip-Hop Lives Here
Hip-Hop Lives Here
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When AL99, pronounced “AL Nine-Nine,” drops a new track, it’s never just another single—it’s an experience. His latest release, “WHY II,” the ninth track from his EP Elevate, is no exception. From the first bars, the song is reflective, pulling listeners into the artist’s world of introspection, faith, and cultural awareness.
“I really was in the moment of reflection,” AL99 explains, recounting the creation of “WHY II.” “It was reflective from my own journey, and then reflective in terms of how I think about the world and what was going on at the time. I feel like music is so important to connect us all because then we realize we’re all the same.”
The song arrives as part of Elevate, a nine-track collection that sees AL99 seamlessly navigating the highs and lows of life and Hip-Hop. Tracks like “SET IT OFF,” “POP,” “ENIGMA,” “SINK OR SWIM,” “9 GOD,” “PASSION,” and “MOMMA” showcase the versatility that fans have come to expect. Each track feels intentional, with AL99 carefully crafting every beat, hook, and lyric to reflect a broader journey.
What makes “WHY II” unique in AL99’s catalog is its collaborative genesis. Unlike most of his music, which he produces himself, this track began with a beat by international producer B Noize. “I found this beat on YouTube, and I was like, ‘Man, this really speaks to me,’” AL99 recalls. “I just started rapping to it… and it kind of started the Y series.” The track continues a thematic exploration of the “why” behind his artistry—a series AL99 says is meant to connect listeners with purpose, introspection, and culture.
AL99’s artistry is as much about heart as it is about craft. On “WHY II,” he reflects on the delicate balance between ambition and authenticity: “I had to separate my mindset and how I’m grinding for a goal and my heart… still keep the passion of what I’m doing… it’s all still about the love.” This philosophy permeates his work, giving tracks a depth that resonates beyond the music itself.
Cultural heritage is another driving force. While not Haitian himself, AL99 draws deeply from his family’s roots. “Being around the family and speaking patois and Creole… it was always such a very spiritual, family-oriented situation,” he says. “You can manifest whatever energy you have inside you into reality. We have power in our heritages, we have power in our culture.” The influence of this lineage, coupled with his faith and personal growth, is threaded throughout Elevate, especially on tracks like “9 GOD” and “MOMMA.”
Beyond music, AL99 is an entrepreneur and a visionary. Founder of TPC Music Production, he recently signed a distribution deal with Universal Music Group/Bungalo, cementing his independent grind while expanding his reach. From the early success of singles like “POP” to his ongoing rise in the Hip-Hop scene, AL99 continues to define his own path, blending artistry, business, and culture.
“WHY II” is more than a track—it’s a testament to AL99’s journey as an artist and as a person. He hopes listeners will take away the essence of authenticity and reflection that permeates his music. “I just want people to go back and listen and feel that I was always speaking what I believed,” he says. “As long as I’m doing that, I’ll be happy, and I hope people now or later on feel that too.”
With Elevate, AL99 doesn’t just make music; he offers a roadmap of introspection, resilience, and cultural pride, proving once again why fans call him “Versatile AL” and peers recognize him as “The Genius.”
About AL99
AL99, known for his versatility as a lyricist, performer, instrumentalist, and producer, is redefining the boundaries of Hip-Hop. Drawing inspiration from icons like Tupac, Kendrick Lamar, and Drake, his music blends introspective lyricism, energetic performance, and cultural resonance. Founder of TPC Music Production, AL99 balances artistry and entrepreneurship, delivering music that inspires, entertains, and uplifts. With a mission to create tracks that connect deeply with listeners, AL99 continues to push Hip-Hop forward while remaining authentically himself.
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AL99 (pronounced “Al nine-nine”) is an artist, producer and multi-instrumentalist on a mission to do more than just make music for people to listen to. He wants people to get inspired and motivated by it. He wants to be an example for young people and show them that being authentic leads to success. His latest track, “Addictive Visions" features Aisha Hall of Yapp City Music/Ghostface of Wu Tang, and demonstrates his desire for new experiences by achieving his goals through not only his music but all of his entrepreneurial endeavors.
Written in 2025, “Addictive Visions” is a laidback rap track with an entrancing melody where AL99 and Aisha Hall bring different flows but both discuss what they want and what they’re trying to achieve. AL’s flow is more relaxed but still confident as he slides from his verse to the hook. Meanwhile, Aisha Hall brings her confidence to the forefront with her verse which packs a punch but keeps the relaxed atmosphere of the track intact.
“I’m trying to see things I’ve never seen before. I’m trying to go places I’ve never been before. And I want to do that through the music path I’m on.” he said.
AL99 wants to lead by example through the authenticity in his music. And with that authenticity, comes diversity in the booth and in the boardroom. He’s earned degrees in Audio Production and Music Business and releases music through his company, TPC (To Progress the Culture) Music Production, whom he has a distribution deal with via Universal Music Group/Bungalo. He wants people to see that he’s an example of how to navigate the music world on your own terms by making the business decisions that are best for your music and everyone else on your team.
The diversity continues on the music side too with AL99 being a fan of music of all kinds and wanting young people to be inspired to live their truth and be themselves. As a multi-instrumentalist he plays the guitar, drums, and keyboard, giving himself a wide-ranging musical ear. This comes in handy not only when he produces his music but when he mixes and sometimes masters it too.
AL sees himself as a voice for those who may not have one because he himself was once the child that was interested in things that were not as popular with his peers. With age came the confidence to fully embrace these interests and now he’s built a career on musical diversity.
“I’m trying to bring something new to the industry. I feel like today people are more open to that in the rap world because people are starting to stray away from what we’ve been seeing for years. They’re embracing the new creative ways people are doing things and I’m a part of that.” he said.
With AL99 pursuing multiple paths that branch out from his music, motivation to keep moving forward is key. Motivation comes from his love of music and his love for sharing his journey in real time while people witness it with him. He feels as he grows in life his audience is growing along with him and they’re navigating life together. And the through line for this is his aforementioned authenticity and accountability.
AL99 has big plans for the future which include expanding his TPC brand and making movies since he already takes a cinematically intentional approach to his music. In addition to more music, he’s also got something special and unique planned to truly illustrate his story but listeners will have to stay tuned to see more about that.
“Addictive Visions” by AL99 featuring Aisha Hall is available on streaming services now.
You can see more of AL99’s authenticity and journey by keeping up with him on these platforms.
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The Starlight PR Team thanks AL 99 for taking the time to speak with us.
Tap in and stream “Addictive Visions” now!
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