Hip-Hop Lives Here
Hip-Hop Lives Here
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ATLANTA - With a name like Nonchalant, you may think McKenzie Smith, a.k.a. Nonchalant is a laid-back and unemotional artist, but nothing could be further from the truth. Nonchalant uses her cool demeanor to dive into the hip-hop world with a hustler’s attitude that few other artists have.
Growing up in Thomaston, Georgia, Nonchalant was destined for bigger things than the rural small town provided. She moved to Atlanta, where life skyrocketed, setting out to follow her dreams. With a resume of print modeling, attending Georgia State University majoring in biology, and joining the Army National Guard, Nonchalant gives hustling a new meaning. But in addition, she is a rising hip hop artist whose latest single and self-entitled, “Nonchalant,” is burning up on streaming platforms.
Nonchalant brings a different vibe than many other female artists entering the trap rap and hip-hop world. She is a dominant female who knows what she wants - and gets it. The first thing you notice about Nonchalant is her voice. “My voice is raspy and has a little whisper in it, but I’m not screaming at anybody when I perform,” explained Nonchalant. “It’s not too fast and not too slow. It’s balanced.”
That balance shines through in the “Nonchalant” single and music video. The song is filled with rhythmic raps and hooks that give listeners an inside look at Nonchalant, the person and rapper, as she dances in an Atlanta car park atop her 392 Dodge Challenger and shows off her driving skills with some hot burnouts to spice things up. “I have to be different,” she said. “I know how males love to see females, and they don’t think that females will be around cars like this. But I love to dance, and I love cars, so the video is just me.”
That attitude sets her apart and defines why she chose Nonchalant as her name. “I don’t let nothing get to me. I really don’t care what people got to say about me,” she replied.
But what people are saying is that Nonchalant is the hottest artist to hit Atlanta in quite some time. Currently, the music video shot by Champagne and executive produced by BCP Brandon has more than 42,000 views in just a few weeks, proving that Nonchalant is the real deal.
Inspired by Gucci Mane’s work ethic and style, Nonchalant is active in the studio. A mixtape will be released in January with more singles and some killer freestyle tracks dropping. Additionally, Nonchalant is giving fans an inside look at her life. Much like a reality show, Nonchalant is posting vlogs to her social accounts of her everyday activities, such as working toward an upcoming single’s release in the studio, shopping at the mall for show attire, and even simply hanging with friends before hitting the stage.
“I’m big on doing vlogs ‘cuz nobody is doing that, and I know people want to tell the backstory of what’s going on other than coming to the show. They want to see what it takes to be me,” she said.
Striving to be different but always staying true to herself and her talent, Nonchalant said, “It’s part of the game, and I want them to see everything that I got there. People can see that it is not always easy but worth it.”
Make sure to stay connected to Nonchalant on all platforms for new music, videos, and social posts.
YouTube: https://www.youtube.com/channel/UCPU2i7Vbbzd_68rg-tmGttA
Instagram: https://instagram.com/p/CWmziASOFuF/
Snapchat: https://www.snapchat.com/add/mls0923?share_id=NDkyREJE&locale=en_US
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For Virginia singer and rapper THEDONRRRM, it’s all about the three Rs: real, raw, and rare.
As his name suggests, the music of THEDONRRRM keeps it real, with lyrics that tell stories from his life. His songs are raw: he doesn’t pull punches or hide from the ugly side of life. And his sound is rare, from the contrast between his singsong melodies and gruff rap vocals, to rhythmic experiments from hip hop/R&B to Brazilian funk.
All these elements can be heard on the new single, “DON’T GO.”
Over the catchy Latin bounce of the Brazilian funk beat, the hook showcases THEDONRRRM’s melodic singing. The lyrics, based on the real pain of a fading relationship, paint a picture of two hearts drifting apart.
She said please don’t go
You can’t leave me laying here alone
Keep telling me that she been hurt before
She feel like I don’t love her no more
The melodies are soft and catchy, and seem to fit the youthful image of THEDONRRRM. But soon, his alter ego appears, represented by deep baritone rap lyrics explaining that he can’t be home because he’s “chasing the cheese.”
I know it hurt when I’m out on the road
I’m missing your love but I’m stuck in that mode
She running to me when I walk in the door
“DON’T GO” is the sixth track off of the album, Call Me After You Hear This. While THEDONRRRM has been releasing music since 2016, this record marks his first full-length release. It may have been a long time coming, but something real is worth the wait.
Born and raised in Richmond, VA as Donovan Bennett, THEDONRRRM was introduced to music by his father, a DJ who helped him build his first home studio in middle school. By high school, he was recording, mixing, and mastering records for himself and others.
Building on that experience, THEDONRRRM is now a sought-after mixing and mastering engineer. With credits including the 4x platinum single “Party Girl” by StaySolidRocky, THEDONRRRM runs his music production business out of his personal studio, 3R’s Studios in Richmond.
But despite his talent at making other artists sound good, his current focus is primarily on his own career as a genre-bending artist. With upcoming appearances on the east coast (including New York City) and music videos in the works, the message is clear: THEDONRRRM is busy making honest, well-produced, and unique music that is well-worth repeated listening. Real. Raw. And rare.
“DON’T GO” and is out now with promotional support from Starlight PR. Listen everywhere, and follow THEDONRRRM at the links below.
Spotify | YouTube | Instagram | Apple Music | TikTok | Tidal | Amazon Music
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