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Who is Rosé, outside of being the main vocalist of record-smashing K-pop girl group BLACKPINK? When she announced rosie, her solo debut solo with Atlantic, Rosé hinted that listeners would get a new perspective on her—not just a taste of who she is as an artist, but also a peek into her interior life. “Rosie - is the name I allow my friends and family to call me,” she wrote in an October Instagram post introducing the record. “With this album, I hope you all feel that much closer to me.” But rosie lacks the sense of identity required to tell this story, boasting only dated pop references and a generic feeling of lingering heartache

This question of personal identity is a fraught one in K-pop. So much of the genre is built upon the project of fantasy, where idols are treated like canvases for bigger ideas and themes. The cost of this approach, often, is the idol’s unique self—or, at least, the consumer’s understanding of it. While impressions of the idol’s personality are scattered across behind-the-scenes vlogs, candid livestreams, and maybe a personal Instagram account (if their company allows it), this human touch is rarely expressed in the music itself. Though let’s be clear: In K-pop, this quality is not commonly a point of contention, or even a factor that makes or breaks the entertainment value.

The lack of personal identity doesn’t always serve idols who branch out solo—after all, many are trained to perform as part of a whole. Soridata, a site that aggregates data for Korean music, reports that female soloists have received only 9.3 percent of music-show awards since 2007. (Many wins can be attributed to singer-songwriter IU, who has recorded solo since 2008.) That hasn’t stopped BLACKPINK’s members from trying, however. In late 2023, Jennie, Jisoo, Lisa, and Rosé chose not to renew their individual contracts with YG Entertainment (though they did renew their contract for group activities as BLACKPINK), opting to move away from the agency for their solo ventures. By the time the news reached the public, Jennie had established her label, Oddatelier, followed shortly by Lisa’s company, LLOUD, and the announcement of their respective record deals.

For her part, Rosé broke out with rosie’s lead single “APT.,” an infectious pop-rock collaboration with Bruno Mars. Despite the track’s simple structure and premise, which riffs on a Korean drinking game, Rosé lets loose. Her vocals soar over fuzzy synths and catchy percussion, narrating the highs, lows, and inherent humor of a night spent in a drunken stupor. Crucially, the song showcases her most valuable instrument: her voice, a malleable asset that can chant, shout, harmonize, and sing without losing the timbre that makes it recognizable in any language.

The rest of rosie doesn’t capture the same spark: Its dominant narrative of heartbreak is more preoccupied with trying on different styles for size. Third single “Toxic Till the End” is an almost clinical synth-pop track that kicks off an energetic, genre-confused four-song run that represents the album’s most interesting arc. There’s a booming bass synth reminiscent of Taylor Swift’s 1989, a motif that could have boosted the record’s emotional peaks if it appeared more than once or twice. The lyrics detail a bad relationship in which both parties are complicit, building to a cathartic bridge: “I can forgive you for a lot of things/For not giving me back my Tiffany rings,” Rosé sings. “I’ll never forgive you for one thing, my dear/You wasted my prettiest years.” Her rage is a welcome departure on an album that otherwise mostly expresses longing or regret.

Musically, rosie plants itself in the shadow of pop’s recent past, falling somewhere between Sam Smith’s In the Lonely Hour and Halsey’s Badlands. There’s “Drinks or Coffee,” an attempt at a sultry, R&B-inflected pop hit torn between naughty and nice; there’s the punny red-flag anthem “Gameboy,” which layers an acoustic guitar loop over a nonspecific jungle track; there’s “Two Years,” another take on 1989-era Swift. The final third of the tracklist meets Rosé’s power-ballad vocals with bland coffeehouse sounds, like the pretty fingerpicked guitar on “Not the Same” or the muffled piano on “Call It the End.”

Even with the support of a major label, a star-studded committee of songwriters and producers, and Rosé’s eight years of experience in BLACKPINK, rosie offers nothing revealing or exciting. Its writing pales in comparison to the canon of great breakup albums, with lines like, “In the desert of us, all our tears turned to dust/Now the roses don’t grow here.” Rosé’s recounting of the undoing of this relationship feels distant: There’s a “we,” an “us,” and an “I” accompanied by a “you,” but no real assertion of her own point of view, whether in the context of her persona Rosé or as 27-year-old Rosie. Compare this to her work with BLACKPINK; on “Lovesick Girls,” she sang, between Korean and English: “Love is slippin’ and fallin’/Love is killin’ your darlin’,” balancing the experience of joy and pain. In trying to live up to the “personal album” trope, rosie opts to explore rather than define, and the emotional grooves are polished smooth. Whether you’re a new fan or a devoted Blink (as BLACKPINK fans are known), you’re likely to feel left cold.

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London-based lo-fi electronic musician Leo Bhanji has said that he feels successful as a songwriter when he’s able to express confusion in his work. His songs eschew causality and linear narrative for vibrant pastiches of half-revealed secrets, flickers of regret, and inner monologues. On his new EP, Shell, he deftly uses this oblique approach to relay the turmoil he feels as he falls in love, often despite his own best intentions.

By weaving together past, present, and future, Bhanji cultivates a sense of purposeful chaos. He begins the gentle guitar ballad “Hazel & Deadnettle” looking forward to a love interest’s arrival, then ruminates on a night in the past when their relationship likely ended. The song closes with a blurry, mysterious image that similarly evokes both present and past: “See your picture way after it’s gone, it’s burning.” On “Lung,” he claims that he doesn’t want to fall in love, but the glinting blips of synth betray the anticipation and intrigue of a forthcoming romance. Like light through glass, these stories, warped through the prism of time, fracture into keen observations, eager dreams, and nostalgic memories.

Shell’s opaque lyrics are made even more so by Bhanji’s loose, gravely vocals. His words melt together and bleed into the watery production. A handful of phrases in each song function like auditory Rorschachs, jumping out of the soup of imagery to come into sudden focus. The effect can add an interesting texture and meta-narrative: On “The Invisibles,” the phrase “I’ll end up falling in love again” lingers, imbuing the song with a poignant mix of sadness and hope. But when a prominent phrase is even a little bit mundane, it can make the whole song feel platitudinal. On “Dance W U,” Bhanji repeats the phrase “You know I’ll leave any party for you” a handful of times. It’s an uninspiring promise that rings hollow.

Rather than producing his own music as he often has in the past, Bhanji worked with producer Felix Joseph (AJ TraceyJorja Smith) on Shell. Bhanji credits Joseph with keeping his music more focused. The songs, though sparse and streamlined, don’t quite achieve the propulsiveness of Bhanji’s best work. On “Damaged,” from his 2021 EP Birth Videos, a gossamer choral sample collided with an unrelenting beat that then buoyed a sped-up and distorted vocal outro. Poetic ruminations were punctuated with candid group-chat wisdom: “I sleep with my eyes open, dream the black around my lids” was followed by, “Everyone’s heart freaks me out.”

Comparatively, the songwriting on Shell is less astute and deliberate, the meandering observations less rich in insight. And while the delicate wash of synth and guitar work is lovely, it feels more subdued and less exploratory. Bhanji’s music is most compelling when he relays dispatches from a mind that’s processing, reminiscing, yearning, and anticipating all at once, without losing sight of how he feels about it. There’s a real vulnerability in allowing you to witness the world alongside him: to sense its little pleasures and beguiling contradictions in real time, together.

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